MBA Global Business Administration Marketing Intelligence and Big Data

The MBA Global Business Administration (Marketing Intelligence and Big Data) from the University of Gloucestershire is a transformative programme designed for ambitious professionals looking to excel in international business leadership. With a strong focus on contemporary challenges, this flagship course equips you with the critical skills to navigate today’s unpredictable business landscape.

This applied MBA provides a solid foundation in essential business principles while offering the flexibility to specialise in your chosen industry, allowing you to tailor your learning to your career aspirations. The Marketing Intelligence and Big Data specialism integrates market research, strategy, and data analytics to guide decision-making in an increasingly data-driven world.

Join the MBA Global Business Administration (Marketing Intelligence and Big Data) at the University of Gloucestershire and take the next step towards a successful career in international business.

Located in Cheltenham and Gloucester, the University of Gloucestershire is an institution with nearly two centuries of academic heritage. It began as the Cheltenham Mechanics' Institute in 1834 and later evolved into the Cheltenham Training College in 1847 before gaining university status in 2001. Today, it is home to a student body of approximately 9,200 students from over 60 countries.

The university offers a broad spectrum of undergraduate and postgraduate courses across eight academic schools. It is particularly renowned for its research in areas such as Creative Arts, Health Sciences, Sport & Wellbeing, and Business & Technology, with several research projects achieving global recognition.

Innovation and enterprise are central to the university’s mission. Through The Growth Hub, students and local businesses receive guidance and support, helping to bridge the gap between academia and industry. Additionally, the university's Enterprise Hubs offer budding entrepreneurs a space to develop and grow their businesses.

• Applicants with significant work experience but without a formal Level 6 qualification will be considered.

Grade Requirements

• A 2:2 honours degree or equivalent, or a comparable professional qualification and ideally a minimum of two years of management / supervisory experience is accepted. 

English Proficiency

• International students need an IELTS overall score of 6.0 overall (with a minimum of 5.5 in any other component) or equivalent.

The tuition fee to study MBA Global Business Administration (Marketing Intelligence and Big Data) at the University of Gloucestershire is £18,700.

At the University of Gloucestershire, international students can benefit from a variety of scholarships designed to ease the financial burden of studying abroad.

For postgraduate students, the International Postgraduate Scholarship offers a £5,000 tuition fee waiver applied to the first year’s tuition. Eligible students must be new, self-funded international applicants undertaking a full-time, on-campus taught master's programme commencing in September 2025. This scholarship is non-transferable and applies only to the programme specified in the student’s offer letter.

Additionally, the Global Scholarship provides a £1,500 tuition fee reduction for self-funded international students joining any full-time undergraduate or postgraduate programme.

If you need further guidance on scholarship opportunities, our AHZ counsellors are here to offer expert advice and support with your application.

Graduates of the MBA Global Business Administration (Marketing Intelligence and Big Data) from the University of Gloucestershire are well-equipped for leadership roles such as: 

• Marketing Data Analyst
• Business Intelligence Manager
• Digital Marketing Manager
• Market Research Consultant
• Chief Marketing Officer (CMO)
• CRM Manager

To apply for this course, you have to go through UCAS. For further assistance on the application process, you can get in touch with any of our trained counsellors.