MSc Marketing and Management

The MSc Marketing and Management programme at the University of East Anglia (UEA) is a full-time, one-year course that starts every September. It is designed to give students skills in both marketing and management, preparing them for various roles in business. The course focuses on practical applications, strategic thinking, and understanding global marketing.

Students learn how to understand customer behaviour, create effective marketing strategies, and build strong brands. They also develop key management skills like leading teams, making smart business decisions, and managing projects efficiently.

The programme covers core modules like Strategic Marketing Management, Managing People and Organisations, Accounting and Financial Management, and Buyer Behaviour and Interactive Marketing. Students are assessed through a variety of methods, including coursework, group projects, and presentations. 

The MSc Marketing and Management programme is accredited by the Chartered Institute of Marketing (CIM), which means graduates can get partial exemptions from the CIM Diploma in Professional Marketing. This is valuable for those interested in earning professional marketing certifications.

The University of East Anglia (UEA) was founded in 1963 and is a public research university in Norwich, England. It stands out in interdisciplinary research, working through Doctoral Training Partnerships and receiving high rankings in the 2021 Research Excellence Framework for its quality of research. UEA is part of the Norwich Research Park, where research institutes, healthcare groups, and businesses work together on important projects that lead to advancement in areas like Climate Science, Health, and Plant Biology. 

UEA is dedicated to being sustainable and inclusive. It has won awards like the Green Flag Award for its environmentally friendly campus and has been recognised as a University of Sanctuary for helping refugees and asylum seekers. The university is also praised for its dedication to equality, shown by the Athena Swan Silver Award. 

Grade Requirements:

• Candidates should hold a UK Bachelor's degree with a 2.2 or equivalent, and they can come from any subject area.

English Proficiency:

• International applicants must achieve a minimum overall IELTS score of 6.0, with no individual skill section scoring lower than 5.5. Additionally, the test should be taken within the two years leading up to the start of the course.

• Applicants who are nationals of certain countries may not be required to demonstrate English proficiency.

International students applying for the University of East Anglia’s MSc Marketing and Management programme in the 2025/26 academic year should anticipate a tuition fee of £24,300.

The University of East Anglia supports international students with scholarships like the UEA+Sport Individual Scholarship, which offers up to £1,500 for student-athletes, and the British Council GREAT Scholarship which provides £10,000 towards postgraduate tuition.

Other options include the International PG Merit Scholarship, which reduces fees by up to £5,000, and the UEA One Year American Library Scholarship which offers a £10,000 discount for US citizens enrolled in full-time postgraduate research.

International students can reach out to our counsellors at AHZ to learn more about the scholarship options available.

An MSc in Marketing and Management from the University of East Anglia opens doors to career opportunities in the following job roles:

• Marketing Executive 

• Marketing Manager 

• SEO Specialist

• Digital Marketing Specialist 

• Sales Executive 

• Customer Service Manager

Prospective students can apply for this course directly through the University's online application form. For any queries related to the application process, please reach out to one of our trained counsellors for assistance.