MSc Digital Marketing

The MSc Digital Marketing at Solent University, Southampton is a practical and industry-focused programme that helps students develop both strategic and creative marketing skills. The course equips graduates to excel in the fast-changing world of digital marketing by exploring consumer behaviour, digital communications, data analytics, and the creation of integrated marketing campaigns across multiple online platforms.

Assessment methods include coursework, group projects, case studies, presentations, and a final dissertation that allows students to apply their theoretical learning in a simulated business environment. The learning experience is enriched through guest lectures, industry engagement, and opportunities to build a professional portfolio during the course.

Solent University became a full university in July 2005 and is located in Southampton. It is known for its strong industry links, student support services, and a strong focus on employability. The university offers a wide range of undergraduate and postgraduate degrees across areas such as Business, Engineering, Law, Media, and the Arts.

Applicants must submit a personal statement detailing their motivation for joining the course, along with a relevant academic and/or employer reference. Students may also upload a CV to highlight any professional or work experience.

Grade Requirements:

• A minimum of a second-class honours degree (2:2) in Accounting, Business, Economics, Marketing, Management, or a related discipline.

English Proficiency:

• TOEFL iBT: Overall score of 92, with at least 22 in writing and 20 in reading, listening, and speaking.
• IELTS: Overall score of 6.5, with a minimum of 6.0 in writing and 5.5 in reading, listening, and speaking.

The tuition fee for international students enrolling in the MSc Digital Marketing programme at Solent University, Southampton is £18,350 per year. Fees are subject to annual revision by the university.

Solent University offers several funding opportunities to support international postgraduate students. All eligible postgraduate students automatically receive a £2,500 fee reduction on their tuition fees. In addition, the alumni returning for postgraduate study benefit from a 20% tuition discount, recognising their continued engagement with the university community. The Sport Excellence Programme also supports high-performing student-athletes, offering expert coaching, specialist services, and financial bursaries of up to £5,000 (Platinum), £3,000 (Gold), or £1,000 (Silver), depending on their competitive level.

Graduates of the MSc Digital Marketing are well-prepared for a variety of marketing and digital-focused roles, including:

• Digital Marketing Manager
• Social Media Strategist
• SEO / SEM Specialist
• Content Marketing Manager
• E-Commerce Manager

Applications for this programme are made directly to Solent University through the university’s online application portal. For personalised application guidance, applicants are encouraged to contact AHZ’s trained counsellors for support throughout the process.