BA Digital Marketing and Strategy

The BA Digital Marketing and Strategy programme at the University of East Anglia provides a comprehensive study of digital marketing and strategic planning. Students will explore various digital marketing channels, platforms, and tools and learn how to develop and implement effective digital marketing strategies. The course aims to equip students with the knowledge and skills needed to succeed in the rapidly evolving field of digital marketing.

The BA Digital Marketing and Strategy programme combines theoretical learning with practical application through lectures, seminars, workshops, and projects. Students will engage in real-world case studies, simulations, and digital marketing campaigns, fostering their problem-solving, analytical, and creative skills. Assessment methods may include essays, reports, presentations, and digital marketing projects.

The University of East Anglia, located on a campus in the city of Norwich, delivers various undergraduate and postgraduate programmes. These programmes span various disciplines, including Medicine, Law, Engineering, Business, and the Arts.

The University of East Anglia is dedicated to providing research-led and industry-relevant education, fostering a strong academic environment. The university prides itself on its commitment to student development and maintains a global outlook, preparing graduates to excel in an international landscape.

• Applicants are required to submit a personal statement describing their interest in the programme and their academic qualifications.

• An academic reference is also required.

• A CV may be included to detail relevant work experience.

Grade Requirements:

• Typical offer: ABB at A-Level or equivalent qualifications.

English Proficiency:

• If English is not your first language, you must provide evidence of English proficiency with an IELTS score of 6.0 overall (minimum 5.5 in each section) or equivalent SELT scores.

The tuition fees for the BA Digital Marketing and Strategy undergraduate course at the University of East Anglia vary depending on the student's fee status.

• For home students, the standard undergraduate fee is £9,535 per year.

• For overseas students, the tuition fee for Norwich Business School courses, including BA Digital Marketing and Strategy, is £24,800 per year.

It is important to note that fees for continuing students will normally increase annually, with the increase limited to 4% or the percentage increase of the UK Government-regulated fee.

The University of East Anglia offers various scholarships to support students. These funding opportunities are open to both home and overseas students. Prospective students should read more for specific details on available scholarships, eligibility criteria, and application procedures.

Graduates of BA Digital Marketing and Strategy can pursue careers in:

• Digital Marketing Manager

• Social Media Manager

• Search Engine Optimisation (SEO) Specialist

• Digital Marketing Analyst

• Content Marketing Specialist

• E-commerce Marketing Specialist

To apply for the BA Digital Marketing and Strategy programme or any other undergraduate programme at the University of East Anglia, you can use the UCAS system. To learn more about this process, speak to one of our trained counsellors. These counsellors are trained to help you emphasise your strengths and adapt your application to the programme's specific requirements.