MSc International Marketing and Management

The MSc in International Marketing and Management at the University of Dundee is a one-year, full-time programme aimed at equipping students with the skills needed for leadership positions in global business. This course is recognised by respected organisations such as the Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB). 

During this programme, students are taught traditional marketing concepts as well as digital marketing, social media strategies, and data analysis. They learn how to craft effective marketing campaigns, make strategic decisions within a global framework, and effectively lead teams and projects. They also have the chance to gain real work experience through an eight-week global internship, with options to go to places like China, Vietnam, or Manchester.

Upon graduating, students will have honed their skills in strategic thinking, digital marketing, and customer engagement. As a result, they become valuable assets across various industries, ready to take on roles in fields like advertising, market research, brand management, and international business.

Located primarily in Dundee's West End, the University of Dundee was established in 1881 as part of the University of St Andrews. After gaining independence in 1967, it evolved into a respected institution known for its teaching and research across a range of disciplines.

In 2024, the public university was named the UK’s Outstanding Entrepreneurial University of the Year and won the Innovative & Entrepreneurial University of the Year award at the Triple E Awards for Europe. Additionally, it has earned a Gold rating in the Teaching Excellence Framework for outstanding teaching quality and graduate success. 

The university holds accreditations from several professional bodies. Its School of Business is accredited by the AACSB, a distinction held by less than 6% of business schools worldwide.

Grade Requirements

• Candidates need a 2:2 Honours degree, preferably in a programme that cultivates analytical and quantitative reasoning. Those applying from outside the UK may present equivalent qualifications.

English Proficiency

• Applicants are required to have an overall IELTS score of at least 6.0, with no skill scoring below 5.5. Other tests, such as TOEFL iBT and PTE Academic, are considered valid alternatives.
• This requirement is typically waived for nationals of certain countries listed on the university's website.

For international students enrolling in the University of Dundee’s MSc International Marketing and Management programme, the tuition cost is around £23,000. This fee could rise by a maximum of 5% per year as the course progresses.

International students at the University of Dundee have access to numerous scholarships. Outstanding academic performers can apply for the Global Excellence Scholarship, which offers up to £5,000 annually. Other options that they can be eligible for include the £4,000 Vice Chancellor’s Scholarship, the £2,500 Africa Community Scholarship for African applicants, and the Al-Maktoum College Living Support Scholarship, aimed at supporting MSc Islamic Finance students.

To learn more about these financial aid options, students can get in touch with AHZ counsellors.

After obtaining an MSc International Marketing and Management degree from the University of Dundee, students can apply for the following positions:  

• Trade Specialist 
• Marketing Director  
• Marketing Consultant 
• Brand Manager 
• Digital Marketing Manager 
• International Sales Manager

Prospective students can apply directly on the university's website. If you need assistance with your application or have further questions, please do not hesitate to reach out to one of our trained counsellors.