MSc Marketing

The Marketing MSc at the University of Bradford is a one-year full-time programme designed to give students advanced skills in marketing. The course is accredited by the Chartered Institute of Marketing (CIM), which means that students will receive a strong educational experience that is relevant to the marketing industry today.

During the programme, students learn about branding, marketing strategies, consumer behavior, and digital marketing. The curriculum includes core modules such as Strategic Brand Management, Service Marketing, International Marketing, and Consumer Behavior. Students are assessed in various ways, including exams, case studies, group projects, and presentations.

After completing the programme, graduates are ready to pursue careers in various fields, including advertising, digital marketing, branding, and market research.

The University of Bradford, established in 1966, is a public research university in Bradford, West Yorkshire. The institution ranks first in the UK for social mobility and holds triple-crown accreditation from AMBA, EQUIS, and AACSB. The university is also active in sustainability and cultural projects, with Bradford being named the UK City of Culture for 2025.

With more than 20% of its students coming from over 120 countries, the University of Bradford offers various programmes, including undergraduate, postgraduate, and professional development courses. Its Distance Learning MBA programme has received high global rankings from the Financial Times, particularly for its value for money and focus on ethics and climate solutions.

• Students who do not have the standard entry qualifications or are over 21 years old with relevant work experience will be considered for admission.

Grade Requirements:

• International applicants need to have qualifications equivalent to a UK 2:2 honours degree in any discipline from an approved university.

English Proficiency:

• Students whose first language is not English should have an IELTS score of 6.0 overall, with no skill area falling below 5.0.

For the 2025/26 academic year, the University of Bradford's Marketing MSc programme for international students has a tuition fee of £21,490. This fee is still subject to change.

The University of Bradford offers scholarships specifically for international students, including the International Academic Excellence Fee Scholarship and the Global Scholar Award. The Academic Excellence Scholarship provides fee reductions ranging from £2,500 to £3,500 based on academic achievements and nationality, while the Global Scholar Award offers up to £5,000 for self-funding students from certain regions.

Graduating with a Marketing MSc from the University of Bradford can prepare students for the following career paths listed below:

• Marketing Executive 
• Brand Manager 
• Market Research Analyst 
• Business Development Manager 
• Product Marketing Manager 
• Marketing Consultant

Candidates should apply through the university’s online application form. If you have further questions about the application process, please reach out to one of our trained counsellors.