BA Mass Communication and Business

Northumbria University’s BA Mass Communication and Business is a one-year programme that focuses on the impact of mass media on people’s choices while preparing students to lead brand campaigns in business.

The course combines media studies with business theory, covering modules like advertising, buyer behaviour, and organisational analysis. It equips students with the knowledge and skills to handle communication problems. Additionally, the program emphasises practical learning, with opportunities for projects and networking with industry professionals.

Learning is delivered through visual resources, lectures, group discussions, internships, and seminars. Assessment is done through assignments, presentations, periodic tests and examinations.

Northumbria University, Newcastle, has state-of-the-art facilities to assist students’ learning. World-class tutors are available to share knowledge within and outside the classroom. The university offers undergraduate courses in Arts, Design and Social Sciences; Business and Law; Engineering and Environment, and Health and Life Sciences. Additionally, Northumbria University is ranked among the top 25 in the UK for research power, with some alumni winning prizes for research excellence.

Grade Requirements

• Candidates should have around 96-112 points in A-levels, BTEC, and the International Baccalaureate. A BTEC HND/Foundation degree with Merit or Commendation is also accepted.

English Proficiency

• International students require an IELTS 6.5 overall, with no score below 5.5.

The annual tuition fee for international students enrolled in the BA Mass Communication and Business at Northumbria University is £19,350 for the 2025/26 academic year.

Northumbria University offers scholarships and bursaries to assist students with tuition fees and additional expenses for the BA Mass Communication and Business programme. For example, the Northumbria UK International Scholarship provides up to £3,000 towards tuition fees and up to £7,000 over the degree.

The GEMS Northumbria Scholarship awards an estimated £8,500 tuition discount for graduates of GEMS schools. Additionally, there are other country-specific bursaries available, alongside external awards like the Chevening, Commonwealth, and Sidney Perry scholarships.

Graduates of the BA Mass Communication and Business are equipped to handle projects that require media skills and business knowledge. Some of the roles where they could work include:

• Public Relations Officer
• Marketing Executive
• Content Creator
• Corporate Communications Manager
• Brand Manager
• Media Planner

Applications for this programme should be made through UCAS. For personalised guidance on the procedure, please contact the AHZ counsellors.