BA Digital Marketing and Strategy with a Year Abroad

The BA Digital Marketing and Strategy with a Year Abroad at the University of East Anglia (UEA) is a four-year course where students learn about strategic business planning, social media marketing, email marketing, and content creation. 

A key aspect of the programme is the third year, where students study abroad at one of UEA’s global partner universities. This year abroad helps them gain international experience, learn about different cultures, and develop valuable communication skills. It also adds an edge to their resumes, boosting their career prospects.

The course starts with a shared first year with other business degrees, where students learn the fundamentals of business. As the programme progresses, students specialise in digital marketing and strategy through modules like Principles of Marketing, Management and Organisations, and Managing Data in a Digital World. By the time of graduation, they are well-equipped to pursue careers in areas such as digital marketing, brand management, market research, and business strategy.

The University of East Anglia, commonly referred to as UEA, was founded in the year of 1963 and can be found nestled within the city of Norwich in England.

Recognised as a sustainable institution, UEA has won the Green Flag Award multiple times for its eco-friendly campus. The university is a key member of the Norwich Research Park, a globally renowned hub for research in health, climate science, and creativity.

UEA's excellence in research is evident in the REF 2021 results, where 91% of its research was rated as world-leading or internationally excellent. It has also received multiple Queen’s Anniversary Prizes for contributions in fields such as Environmental Science and Creative Writing. As an inclusive institution, UEA is proud to hold the Athena Swan Silver Award for gender equality and is recognised as a University of Sanctuary, creating a welcoming environment for all.

Grade Requirements:

• To be eligible, candidates should hold DDM in the BTEC Level 3 Extended Diploma, ABB in A levels (excluding General Studies), 32 points overall in the International Baccalaureate, or present equivalent qualifications from abroad.

English Proficiency:

• A minimum overall IELTS score of 6.0, with no skill area scoring less than 5.5, is necessary for applicants. Note that the test results are valid only if taken within two years of the course’s start date.

• Students from specific countries may be exempt from providing proof of English proficiency.

For the 2025/26 academic year, international students enrolling in the University of East Anglia’s BA Digital Marketing and Strategy with a Year Abroad will pay £24,800 for tuition. The placement year or year abroad incurs an extra £5,500. These fees could possibly increase by up to 4% as the degree progresses.

At the University of East Anglia (UEA), several scholarships are available for international students. The International PG Merit Scholarship offers postgraduate students a tuition fee reduction of up to £5,000. US citizens pursuing postgraduate research can benefit from the UEA One Year American Library Scholarship, worth £10,000. 

Additionally, the UEA+Sport Individual Scholarship provides athletes with financial aid, access to facilities, and performance support, while the British Council GREAT Scholarship awards £10,000 for one-year postgraduate courses.

For additional information on the scholarships or financial aid options available, students can get in touch with our counsellors at AHZ.

Graduates with a BA in Digital Marketing and Strategy with a Year Abroad from the University of East Anglia can work in positions such as:

• Content Manager 

• SEO Specialist

• Digital Marketing Specialist 

• Social Media Manager 

• Email Marketer 

• E-commerce Manager

Interested candidates can apply for this course through UCAS. If you require help with your application, feel free to contact one of our trained counsellors.