- Course Details
- Entry Requirements
- Career Options
- Your Application
MSc Digital Marketing and Analytics
Course Details
In today’s digital-first world, businesses need skilled professionals who can leverage data to drive marketing success. An MSc in Digital Marketing and Analytics equips you with expertise in digital strategy, consumer insights, and data-driven decision-making to stay ahead in a competitive landscape.
This course smoothly merges marketing principles with data analytics, teaching you how to use tools like Google Analytics, SEO, social media insights, and predictive modeling to optimize marketing campaigns. You will learn how to interpret complex data, enhance customer engagement, and measure the effectiveness of digital marketing strategies.
Through real-world case studies, hands-on projects, and industry collaborations,...
Entry Requirements
Most universities require one (or a combination) of the following:
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A Bachelor's degree in Marketing, Business, Communications, or a related field.
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Relevant work experience in digital marketing, analytics, or business strategy may be considered in place of formal qualifications.
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Equivalent international qualifications.
Grade Requirements
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Minimum 2:1 (Upper Second-Class Honours) or equivalent.
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Some universities may accept a strong 2:2 with relevant work experience.
English Proficiency
Non-native English speakers may need to demonstrate proficiency through one of the following:
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IELTS:Minimum score of 6.5.
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TOEFL or equivalent qualifications.
Career Options
With an MSc in Digital Marketing and Analytics, you’ll be equipped for a range of high-demand roles, including:
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Digital Marketing Manager
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SEO & SEM Specialist
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Marketing Data Analyst
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Social Media Strategist
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Performance Marketing Specialist
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E-commerce Analyst
Your Application
Applications for this course can be done through UCAS. For more information on the application process, feel free to reach out to one of our trained counsellors.
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