University of Sussex

BSc Marketing and Management

University of Sussex

Course overview

The BSc Marketing and Management at the University of Sussex is designed to equip students with a combination of marketing and management theory, with practical skills that give them an understanding of consumer behaviour, market trends, and data to make effective strategic decisions. The programme is accredited by the Chartered Institute of Marketing (CIM).

The course covers important learning areas including consumer behaviour, marketing research, brand development, business and management, economics, market strategy and principles of organisational behaviour and human resource management. The knowledge acquired will help students to make strategic decisions that lead to business success.

In this course, students have opportunities to participate in practical projects and case studies that reflect real-world business challenges. The students will learn through lectures, seminars, workshops, and group projects, with assessments done through essays, presentations, examinations, and projects. There is also an option for a placement year for students.

Entry requirements

Applicants must submit a personal statement to discuss their reasons for applying to the course and any academic or professional experience. A reference from an academic or employer is required. A CV can also be uploaded to show any relevant work experience.

Grade Requirements:

  • Applicants typically require A-level ABB, and must have GCSE (or equivalent) Mathematics, with at least grade 4 (or grade C).
  • A GCSE Mathematics grade 4 (C) is also necessary.

English Proficiency:

  • Applicants who do not speak English as their first language need an overall IELTS (Academic) score of 6.0, with at least 5.5 in each component.
  • Other accepted alternatives include PTE and TOEFL (iBT).

Scholarships

  • Chancellor's International Scholarships

    £5,000 in the first year of full-time study.

    Up to £5,000

  • Gazelle Twin Scholarship for Women in Music Technology

    £500 each year of study. The opportunity to organise an annual student music event.

    Up to £500

  • Professor Colin Eaborn Chemistry Scholarship

    Up to £2,000 for BSc students, up to £3,000 for MChem students.

  • Sanctuary Scholarship (Undergraduate)

Career opportunities

Graduates of the BSc Marketing and Management programme can work as:

  • Marketing Executive
  • Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Digital Marketing Specialist

Cost of study

The tuition fee for the BSc Marketing and Management (with a professional placement year) course is £22,575 per year for international students. Tuition fees are reviewed annually and may change.

Admission

Interested applicants can apply for the course through UCAS. For guidance, contact AHZ's trained counsellors.

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