Overview
The University of Surrey Digital Marketing programme provides students with a detailed understanding of digital marketing ideas and tools. It covers important areas such as digital analytics, social media strategy, search engine marketing (SEO/SEM), content creation, and online advertising. The course aims to prepare students to create and manage effective digital campaigns.
Learning takes place through a blend of lectures, seminars, and practical workshops, often with input from industry guest speakers. The programme typically includes accreditation from the Chartered Institute of Marketing (CIM), which offers an industry-focused standard. Assessments involve coursework, presentations, and a research project or applied dissertation, allowing students to apply their knowledge to real-world scenarios.
Entry Requirements
Applicants must submit a personal statement. A suitable academic or employer reference is also needed. Students can choose to include their CV with their applications to highlight their work experience.
Grade Requirements:
- Applicants usually need at least a 2:2 UK honours degree (or an equivalent qualification from outside the UK) in a relevant subject.
- If an applicant does not meet these standard academic requirements but has suitable work experience, they may still be considered.
English Proficiency:
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If English is not your main language, you need an IELTS score of 6.5 overall, with no individual part scoring lower than 6.0. The university also accepts similar scores from other approved English language tests.
Cost of Study
For international students, the full-time tuition fee for the MSc Digital Marketing at the University of Surrey is £24,900 per year.
Scholarships
The University of Surrey offers various scholarships for postgraduate students, including options for those from outside the UK. A notable scholarship is the International Excellence Scholarship, which provides financial support to high-achieving international students.
Also, University of Surrey alumni might be able to get a discount on their tuition fees. For specific rules about who can apply and how to apply, students should talk to our trained counsellors.
Career Opportunities
Graduates of the MSc Digital Marketing programme work as:
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- Content Strategist
- Marketing Analyst
- E-commerce Specialist
Admission Details
Applications can be sent directly to the university using their online application form. Please speak to our trained advisors for help with the application process.

