MSc Digital Marketing and Data Analytics

The MSc in Digital Marketing and Data Analytics is designed to prepare you for success in a rapidly evolving and technology-driven marketing landscape. | The programme develops advanced knowledge across digital strategy, analytics, content creation, and customer insight, while strengthening your critical thinking and problem-solving skills. You will build practical expertise in data analytics, social media management, content production and digital marketing tech stacks, alongside a strong understanding of ethical, sustainable and values-led practice. By combining theory with hands-on learning, the course equips you with the creative, analytical and technical capabilities needed for future-focused digital marketing roles across a wide range of industries. | The digital marketing sector continues to grow at pace.

UK digital ad spend has surpassed £15.7 billion (IAB UK, 2022), while globally the digital advertising and marketing market is projected to reach $786.2 billion by 2026, highli