eSports Business
University of LiverpoolLiverpool, United Kingdom
Course overview
Are you ready to shape the future of esports and gaming as they evolve into one of the world’s most influential entertainment industries? Are you looking for a master’s that blends creative, analytical and commercial expertise in a single, future-focused programme? The eSports Business MSc is designed for ambitious graduates and early-career professionals who want to build meaningful careers in esports, gaming, digital media or the wider sports business environment.
The programme brings together advanced study in esports business, sports marketing, sponsorship, analytics, digital innovation, and the structures that underpin successful competitive and interactive experiences. Delivered by experts across the Management School and the School of the Arts, the learning experience introduces students to how games and competitions are envisioned, developed, balanced, governed, marketed and monetised, while helping them build the professional capabilities needed to operate in a global and fast-evolving industry. Through research-connected teaching, live case studies, practical analytical training and extensive engagement with practitioners, students gain a holistic understanding of esports ecosystems, player and fan cultures, and the disruptive technologies shaping the sector.
This future-focused curriculum is suited to those seeking roles in commercial strategy, marketing, analytics, community engagement, and product development, as well as those aiming to contribute to socially responsible and sustainable approaches within gaming and esports. Graduates emerge with the strategic, technical and creative insight required to succeed across teams, leagues, publishers, agencies and the broader digital and entertainment industries. The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
AACSB Accreditation Standards require a high quality teaching environme
Key highlights
- Management School holds triple-crown accreditation from AACSB, AMBA and EQUIS
- Taught jointly by Management School and School of the Arts experts
- Covers esports marketing, sponsorship, analytics and digital innovation
- Live case studies and extensive engagement with industry practitioners
- Explores how games are developed, balanced, governed and monetised
- Practical analytical training alongside research-connected teaching
Entry requirements
- Degree: 2:2 — Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.
Scholarships
Chevening Scholarships
E. Allison Peers Masters Scholarship in Iberian and Latin American Studies
The scholarship provides £5,000 towards fees, plus a £5,000 stipend, for students undertaking a Hispanic topic in any master's programme in the Department of Languages, Cultures and Film at the University of Liverpool.
Up to £5,000Health, Cultures and Societies Bursary
The successful candidate will receive a one-off fee reduction of £5,000.
Up to £5,000Hodgson Law Scholarship
Liverpool Excellence Scholarship for Postgraduates
If you're an international student, you could be eligible for a tuition fee discount of £7,000.
Up to £7,000Liverpool Law School Hong Kong Scholarships
Two scholarships worth £1,000 each.
Up to £1,000Liverpool Law School LLM Bursaries
Two bursaries worth £500 each for Home students. Two bursaries wroth £1,000 each for international students.
MA in Chinese-English Translating and Interpreting Scholarships
Students awarded this scholarship will receive a fee reduction of £5,000.
Up to £5,000Management School MBA Excellence Scholarship
50% tuition fee discounts are available.
Up to 50% of feesManuel Irujo Scholarship in Basque Studies
The scholarship provides approximately £5,000.
MusicFutures Scholarship for International Intellectual Property Law LLM
Up to five scholarships are available, each worth £12,500 in the form of a tuition fee discount.
Up to £12,500Peter Astaire Memorial Scholarship in Beatles Studies
Up to two awards are available in each academic year, with each award worth £4,000.
Up to £4,000Scholarships for MA Political Science and International Relations
The Department of Politics is pleased to announce two £5,000 scholarships for students wishing to pursue the MA in Political Science and International Relations.
Up to £5,000Scholarships for Master's in Public Administration and Policy
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Education
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Film Studies
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in History
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Translation
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000University of Liverpool Humanitarian Scholarships for Master's Programmes
University of Liverpool International College (UoLIC) Excellence Scholarship
£5,000 tuition fee reduction for the first year of study.
Up to £5,000
Careers this course leads to
- Esports commercial strategy manager
- Esports marketing manager
- Gaming data analyst
- Community engagement manager
- Games product development manager
- Sponsorship manager
Cost of study
UK/Home: Full-time place, per year - £15,000 | International: Full-time place, per year - £32,000
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Liverpool, and guide you through interview, offer, CAS and visa — right up to enrolment.
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