Advanced Marketing
University of LiverpoolLiverpool, United Kingdom
Course overview
Get ready to take the next step in your career by becoming an expert in the latest marketing trends and challenges. If you already have a background in marketing but would like to improve your career prospects, this course has been designed to deepen your knowledge and meet the growing demand for specialists in advanced areas within the field. The programme will introduce you to new cutting-edge areas vital to excel in an increasingly digitalised and competitive market, such as design thinking, data driven marketing and advanced research methods.
After successfully completing your course, you will be equipped with the fundamental skills to undertake advanced marketing management within the real-world context of contemporary organisations. To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation. Please, note the structure of this programme remains subject to approval following exciting developments for our September 2025 students.
This means there may be small changes to its structure before launch. If you receive an offer for this programme, you will be advised of any amendments that are made prior to the start date. If you already have a background in marketing, but would like to access specialist and leadership roles, this programme will help develop the advanced knowledge and capabilities you need.
This course is open to those who already hold a marketing qualification or have substantial and demonstrable experience in the field. The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS. AACSB Accreditation Standards require a high quality teaching environment, a commitment to continuous improvement, and curricula responsive to the needs of businesses.
This achievement means that the Management School meets specific standards of excellence. It also means it's
Key highlights
- Management School holds triple-crown accreditation from AACSB, AMBA and EQUIS
- Cutting-edge modules in design thinking and data-driven marketing
- Advanced research methods training for evidence-based marketing decisions
- Final 60-credit applied research project or dissertation
- Designed for those with prior marketing qualifications or experience
- Prepares graduates for specialist and leadership marketing roles
Entry requirements
- Degree: 2:2 — Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.
Scholarships
Chevening Scholarships
E. Allison Peers Masters Scholarship in Iberian and Latin American Studies
The scholarship provides £5,000 towards fees, plus a £5,000 stipend, for students undertaking a Hispanic topic in any master's programme in the Department of Languages, Cultures and Film at the University of Liverpool.
Up to £5,000Health, Cultures and Societies Bursary
The successful candidate will receive a one-off fee reduction of £5,000.
Up to £5,000Hodgson Law Scholarship
Liverpool Excellence Scholarship for Postgraduates
If you're an international student, you could be eligible for a tuition fee discount of £7,000.
Up to £7,000Liverpool Law School Hong Kong Scholarships
Two scholarships worth £1,000 each.
Up to £1,000Liverpool Law School LLM Bursaries
Two bursaries worth £500 each for Home students. Two bursaries wroth £1,000 each for international students.
MA in Chinese-English Translating and Interpreting Scholarships
Students awarded this scholarship will receive a fee reduction of £5,000.
Up to £5,000Management School MBA Excellence Scholarship
50% tuition fee discounts are available.
Up to 50% of feesManuel Irujo Scholarship in Basque Studies
The scholarship provides approximately £5,000.
MusicFutures Scholarship for International Intellectual Property Law LLM
Up to five scholarships are available, each worth £12,500 in the form of a tuition fee discount.
Up to £12,500Peter Astaire Memorial Scholarship in Beatles Studies
Up to two awards are available in each academic year, with each award worth £4,000.
Up to £4,000Scholarships for MA Political Science and International Relations
The Department of Politics is pleased to announce two £5,000 scholarships for students wishing to pursue the MA in Political Science and International Relations.
Up to £5,000Scholarships for Master's in Public Administration and Policy
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Education
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Film Studies
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in History
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Translation
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000University of Liverpool Humanitarian Scholarships for Master's Programmes
University of Liverpool International College (UoLIC) Excellence Scholarship
£5,000 tuition fee reduction for the first year of study.
Up to £5,000
Careers this course leads to
- Marketing Manager
- Digital Marketing Manager
- Marketing Insights Analyst
- Brand Manager
- Head of Marketing
- Market Research Manager
Cost of study
UK/Home: Full-time place, per year - £15,000; Part-time: £7,500 | International: Full-time place, per year - £32,000; Part-time: £16,000
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Liverpool, and guide you through interview, offer, CAS and visa — right up to enrolment.
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