Marketing MSc

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require marketing that is more sophisticated. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing. You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts.

You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing. You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning. The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace.

The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career. A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification. IELTS 6.5 or equivalent.

If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard. Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

If you are resident outside the UK and the Republic of Ireland, you will need to pay