University of Leicester

Marketing BA

University of LeicesterLeicester, Campus-based

Course overview

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

The first year of this degree is shared with the following BA degrees: This means that you will have the option to switch to any of our business management BA degrees at the end of your first year. Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises. Other official national and international qualifications considered fro

Key highlights

  • Accredited by the Chartered Institute of Marketing
  • CIM module exemptions available up to five years after graduating
  • Specialist focus on digital and social media marketing
  • Modules in marketing management and marketing intelligence
  • Explores ethical and sustainable responsibilities of organisations
  • Option to switch to business management degrees after first year

Entry requirements

  • A-level: ABB — A/AS-levels : ABB.
  • A-level: BBB — with EPQ; + EPQ at grade B
  • GCSE: 4/C — to include Mathematics, English Language
  • Access to HE Diploma: Pass — Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
  • International Baccalaureate: 30 — …relevant diploma with 45 credits at Level 3, including 30 credits at Distinction International Baccalaureate : Pass Diploma with 30 points overall with a minimum of grade 3 in SL Maths Analysis and Approach, grade 3 in HL Maths…
  • BTEC: DDM — to include in Business , other subjects may be considered; BTEC National Extended Diploma
  • T-level: Distinction — to include in either: Accounting or F

Scholarships

  • Chancellor’s International Scholarship

    This scholarship, worth £3,000 per year, reflects the University’s commitment to attracting talented students from around the world.

    Up to £3,000

  • Choral Scholarships at Leicester Cathedral

    Leicester Cathedral offers three Choral Scholarships of £1,000 each year to University of Leicester students (undergraduates or postgraduates).

    Up to £1,000

  • Family Loyalty Discount

    10% discount on the tuition fee for each year of your course.

    Up to 10% of fees

  • International Citizens of Change Scholarship

    A £10,000 tuition fee discount will be awarded to 10 undergraduate international fee-paying students starting an undergraduate programme in September 2026 for each year of their course for up to three years.

    Up to £10,000

  • International Undergraduate Merit Scholarship

    This merit-based scholarship, worth £5,000 per year, is offered to international-fee-paying students applying for an undergraduate degree at the University of Leicester who achieve or exceed the academic grades outlined.

  • International Undergraduate Tuition Fee Waiver

  • Music Scholarship

    Music Scholarships of £500 are available for the academic year to cover the cost of music lessons for student musicians who are studying an undergraduate or postgraduate degree in any subject.

    Up to £500

  • Sanctuary Scholarships

    Each Sanctuary Scholarship consists of a tuition fee waiver, and a support package to be confirmed following assessment with our Welfare Service.

  • Sports Scholarships - The Talented Athlete Award

    Financial contribution on agreed items up to £500 (e.g., travel expenses, equipment, specialist coaching, nutritional advice).

Careers this course leads to

  • Marketing executive
  • Digital marketing executive
  • Social media manager
  • Marketing analyst
  • Brand manager
  • Market research executive

Cost of study

UK/Home: £9,790; £10,050 | International: £20,200

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Leicester, and guide you through interview, offer, CAS and visa — right up to enrolment.

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