University of Kent

MSc Marketing

University of Kent

Course overview

The MSc Marketing course at Kent Business School is designed for students interested in a rapidly evolving sector vital to every business and organisation. The course, accredited by the Chartered Institute of Marketing (CIM), is delivered by academic experts using the latest research and industry experience. 

Students learn cutting-edge material on the marketing mix, from the digital landscape to foundational ideas of strategy and consumer market trends. The course also develops practical skills through industry speakers, workshops, and an optional Industrial Placement.

The curriculum covers a range of vital topics, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development, and marketing across cultures. Assessment is through a mix of coursework assignments and examinations. Students complete their Master's with a detailed report, applying their marketing expertise.

Entry requirements

Candidates are considered on an individual basis, and additional qualifications, professional qualifications, and relevant experience are considered.

Grade Requirements:

  • A minimum of a second-class UK degree in any subject or an equivalent internationally recognised qualification.

English Proficiency:

  • Applicants whose first language is not English must demonstrate proficiency by achieving an IELTS score of 6.0 overall, with a minimum of 5.5 in each section, or provide equivalent tests scores such as PTE or TOEFL.

Scholarships

  • Chevening Scholarships

  • Christine and Ian Bolt Scholarship

    Scholarship value up to £10,000.

  • Kent Business School Beaconhouse PG Progression Scholarship

    Tuition fee discount scholarship of £6,000.

    Up to £6,000

  • Kent Business School Dean's Excellence Scholarship Award

    Awards of up to £3,000

  • Kent Business School MBA Scholarship

    50% off Tuition Fee.

    Up to 50% of fees

  • Kent Graduate Scholarship

    20% fee reduction for post-graduate taught programmes at the University of Kent.

    Up to 20% of fees

  • Kent International Scholarship Postgraduate Taught

    Scholarship value - £5000

    Up to £5,000

  • Kent International Scholarship Postgraduate Taught (KBS)

    Scholarship value £3000

    Up to £3,000

  • Kent LLM Solicitors’ Practice Scholarship (Canterbury)

    £2,000 tuition fee discount (Home Students); £2,000 tuition fee discount (Overseas Students).

    Up to £2,000

  • Sasha Roberts Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The “Ambition” Scholarship for University of Kent Graduates

    £1,500 for Full Time UK students; £750 per year for Part Time UK students; £3,000 for Full Time Overseas students.

  • The CAMEMS Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The Widening Participation Ambition Scholarship for University of Kent Graduates

    £5,000 for UK students (£2,500 per year for part time students).

Career opportunities

Graduates from the MSc Marketing programme at the University of Kent find themselves well-prepared for a variety of roles within the dynamic marketing sector. Here are some potential career paths:

  • Marketing Analyst

  • Marketing Communications Manager

  • Sales Manager

  • Brand Manager

  • Digital Marketing Specialist

  • Market Research Consultant

Cost of study

The tuition fee for international students enrolled in the MSc Marketing programme at the University of Kent is £24,700.

Admission

Applications for the MSc Marketing programme can be made directly through the University of Kent's official website. Our trained counsellors are available to assist prospective students with the application process and to confirm that their qualifications and experience meet the programme's entry requirements.

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