BSc Business and Marketing

At the University of Kent, the Business and Marketing degree teaches students both the basics of business and the specifics of marketing, giving them a well-rounded education. Students learn what running a business means and how to strategically improve sales and gain new revenue streams. Additionally, they are taught subjects such as social media, web content, advertising, and brand development, through influencing and PR, while also gaining insights into business areas like human resources and operations management. This approach ensures graduates are well-prepared to understand the broader organisational operations.

The curriculum is designed to provide both theoretical understanding and practical skills, preparing students for the field of marketing. Throughout this programme, students look at how business and marketing connect, and it is designed to help them get better at being creative, analysing information, solving problems, and thinking things through. This will help them deal with real-world situations and keep up with what the industry wants.

Learning is delivered through a combination of lectures, seminars, workshops, and practical sessions. Students are assessed using different methods, including coursework (such as reports, essays, and presentations), exams, and group projects. The programme is structured to encourage independent learning, with students expected to dedicate additional time to self-study and research.