BSc Business and Marketing

At the University of Kent, the Business and Marketing degree teaches students both the basics of business and the specifics of marketing, giving them a well-rounded education. Students learn what running a business means and how to strategically improve sales and gain new revenue streams. Additionally, they are taught subjects such as social media, web content, advertising, and brand development, through influencing and PR, while also gaining insights into business areas like human resources and operations management. This approach ensures graduates are well-prepared to understand the broader organisational operations.

The curriculum is designed to provide both theoretical understanding and practical skills, preparing students for the field of marketing. Throughout this programme, students look at how business and marketing connect, and it is designed to help them get better at being creative, analysing information, solving problems, and thinking things through. This will help them deal with real-world situations and keep up with what the industry wants.

Learning is delivered through a combination of lectures, seminars, workshops, and practical sessions. Students are assessed using different methods, including coursework (such as reports, essays, and presentations), exams, and group projects. The programme is structured to encourage independent learning, with students expected to dedicate additional time to self-study and research.

The University is a reputable public university in the southeast of England, with campuses in Canterbury and Medway. It is known for strong research, global outreach, and excellent teaching. An interesting detail about the University of Kent is that its Templeman Library houses the UK's largest collection of ancient Egyptian artefacts, excluding those in London.

Grade Requirements

• The standard entry requirements for this course are: 112-128 UCAS points, A-level grades AAB, a BTEC at DMM, or an International Baccalaureate of 32 points overall (16 at Higher Level, including Maths grade 4). If applicants have an Access to HE Diploma, they'll need 45 Level 3 credits, with 30 at Distinction and 15 at Merit.

English Proficiency

• For students whose first language is not English, they are required to provide proof of their English language ability. Candidates can usually provide this with an IELTS score of 6.0, and a minimum of 5.5 in each section (reading, writing, listening, and speaking). Alternatively, qualifications like a GCSE Grade 4/C or above in English Language, an IB Standard Level Grade 5 or above in English, or an A-level Grade C or above in either English Language or Literature are accepted.

The tuition fee for international students interested in the BSc Business and Marketing course is £20,700.

The University of Kent offers various scholarships and bursaries to support undergraduate students, including those from international backgrounds. Examples of these scholarships include the International Scholarship for Undergraduates, which provides up to £18,000 (£6,000 per year for up to three years of study), Chevening Scholarships, and the Sidney Perry Foundation Grants.

Graduates of the University of Kent’s BSc Business and Marketing programme can pursue various career roles across multiple industries, including:

• Marketing Manager

• Brand Strategist

• Digital MarketingSpecialist

• Business Analyst

• Marketing Analyst

• Public Relations Officer

• Advertising Executive

• Event Coordinator

Candidates have to apply through UCAS for this course. If you need some one-on-one help with your application, speak with one of our trained counsellors today.