University of Hertfordshire

BA (Hons) Business and Marketing

University of HertfordshireUniversity of Hertfordshire, Hatfield

Course overview

The BA (Hons) Business and Marketing is designed for creative thinkers and strategic minds who want to understand what drives customer behaviour, builds strong brands, and shapes successful campaigns in a digital world. Starting with a broad foundation in business, you’ll specialise in marketing from your second year, gaining the tools, insights, and confidence to thrive in fast-paced, brand-driven environments. You’ll explore a wide range of marketing and business topics including consumer psychology, brand impact, digital storytelling, campaign strategy, and entrepreneurial marketing.

Alongside this, you’ll build vital business skills in leadership, data analysis, budgeting, and project management, preparing you to lead marketing activity with real impact. This degree is shaped by curren

Key highlights

  • Broad business foundation before specialising in marketing from year two
  • Explores consumer psychology, brand impact and digital storytelling
  • Covers campaign strategy and entrepreneurial marketing
  • Builds leadership, data analysis, budgeting and project management skills
  • Prepares graduates to lead marketing activity in brand-driven environments

Entry requirements

  • UCAS tariff points: 112 — Text: Typical offer (UCAS points)112
  • A-level: BBC — A Level: BBC
  • BTEC: DMM — BTEC: DMM
  • T-level — Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Servic…

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000

  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000

  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000

  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000

  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Careers this course leads to

  • Marketing executive
  • Brand manager
  • Digital marketing specialist
  • Campaign manager
  • Marketing analyst
  • Marketing manager

Cost of study

UK/Home: £9,790 | International: £17,450

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hertfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now
Download Free Guide