BA Marketing

The BA Marketing course at the University of Gloucestershire teaches students the skills they need for careers in marketing. It focuses on creativity, strategy, and innovation, helping students understand consumer behavior, create marketing campaigns, and use social media effectively. Students also get hands-on experience working on real projects with well-known brands like BT, Harley-Davidson, and Just Eat.

This programme lasts three years and is held at the Oxstalls Campus in Gloucester. In the first year, students study modules on consumer behavior, marketing communication, and social media. As they progress, the course builds on these skills with more advanced subjects. The course is accredited by the Chartered Institute of Marketing (CIM), so students can earn a CIM Graduate Certificate together with their degree.

Beyond lectures and seminars, students have the chance to join the Marketing Society or take part in the Business School’s "360" initiative, where they work on marketing challenges faced by small businesses. These activities help students gain real-world experience and build confidence in their skills. Graduates leave ready for careers in marketing and related fields.

The University of Gloucestershire is a public university in Gloucestershire, England, with campuses in Cheltenham and Gloucester. Its history goes back to 1834, when it started as the Cheltenham Mechanics' Institute, and it officially became a university in 2001. The university offers undergraduate and postgraduate courses in areas like Business, Education, Health, and Creative Arts. It also focuses on sustainability and plans to become carbon Net Zero by 2030.

Students enjoy modern facilities, including a City Campus set to open in 2025. The university emphasizes hands-on learning, offering over 4,000 placements and internships every year with organizations like the BBC and London Fashion Week. Located near the beautiful Cotswolds, it provides students with both city and countryside experiences, along with over 50 sports clubs and societies.

Grade Requirements

• Applicants need to achieve 104 UCAS tariff points. This can be through BCC at A levels, DMM at BTEC, or a Merit in your T-Level. International qualifications meeting the same standard are also accepted.

English Proficiency

• International applicants need an overall IELTS score of 7.0, with no skill section scoring below 5.5. Alternatively, they can meet the English language requirement by providing TOEFL iBT or other approved SELT test results.

International students pursuing the University of Gloucestershire’s BA Marketing course for the 2025/26 academic year will be required to pay a tuition fee of £17,425. This fee may still be revised.

International students at the University of Gloucestershire can benefit from various scholarship programmes. The Postgraduate Merit Scholarship is designed for students enrolling in full-time postgraduate taught courses. It offers a £5,000 tuition fee discount for the first year and recognises academic achievements and creative talents.

The university also provides financial assistance through the Global Scholarship, which grants a £1,500 fee reduction to new, self-funded international students. This scholarship applies automatically to those studying undergraduate, postgraduate taught, or research programmes full-time on campus.

International applicants who wish to get further information about these financial aid options can speak with our counsellors at AHZ.

Graduates with a BA Marketing degree from the University of Gloucestershire can pursue careers in the following roles:

• Marketing Research Analyst 
• Content Strategist 
• Email Marketer 
• Marketing Manager 
• Data Analyst 
• Social Media Manager 

Applications for this course can be made through UCAS. Candidates who need help with the application process can contact one of our trained counsellors.