BA Business and Marketing Management

BA business and marketing management at the University of Gloucestershire prepares students to bridge the difference between creative marketing and strategic business management. This course combines practical business skills with marketing expertise, giving you the expertise to succeed in modern business settings. You will work on real-world projects with brands such as Warner Brothers and BMW, and develop skills in consumer behaviour, digital marketing and business strategy. 

The course is recognised by the Chartered Institute of Marketing (CIM), allowing you to earn professional qualifications with your degree. Gloucestershire BA Business and Marketing Management University Live Bref, the industry's guest speakers and local businesses emphasise learning through opportunities to consult with local businesses.

The University of Gloucestershire is located on three campuses in Cheltenham and Gloucester. Known for its career-focused approach, the university offers a support environment, with small and strong sector connections. The Oxstalls campus in Gloucester houses the business school, with modern facilities and spaces for collaborative work. The area offers a good balance between the city's amenities and access to the Cotswolds field, making it a pleasant place to study.

For those who do not meet standard entry requirements, relevant work experience and alternative qualifications are considered on a case by case. Mature students (over 21) can be admitted based on professional experience, not formal qualifications. Some candidates may be invited to an interview, particularly those who apply for non-traditional qualifications or experience. If you do not meet English language requirements, the university offers pre-sessional courses to help you prepare for undergraduate-level study.

Grade Requirements

To apply for the BA business and marketing management at the University of Gloucestershire, you typically need 104 UCAS tariff points, which can be achieved by levels A (BCC), BTEC (DMM), T (merit) level or equivalent international qualifications.

English Proficiency
For non-native English speakers, you will need an IELTS 6.0 overall (no less than 5.5 in any component) or other qualifications equivalent to the English language.

For UK students from 2025, the annual tuition fee is £ 9,535. International students pay £ 17,425 per year. There may be additional costs for field travel or study materials. The university offers several scholarships and scholarships to support students.

The University of Gloucestershire offers various scholarship options for students from the United Kingdom and internationally. This includes academic performance awards, sports scholarships and scholarships for low-income students. International students can qualify for specific scholarships of up to £ 2,000. Visit the funding page for UK-based graduates or the scholarships page for international students for more information.

Graduates of the BA in Business and Marketing Management at the University of Gloucestershire pursue careers in various sectors. Common roles include:

• Marketing Manager
• Business Development Executive
• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.