BSc (Hons) Economics, Behaviour and Data Science

What drives human behaviour and decision-making? How do the choices of individuals and firms shape today’s global economy? And how can data reveal deeper insights into economic trends?

On our BSc Economics, Behaviour and Data Science degree, you’ll receive rigorous training in economic analysis while exploring the fascinating intersection of behavioural economics and data science. You’ll learn how people make decisions—whether as consumers, businesses or policymakers—and how those decisions impact markets, cities and entire economies. This degree is ideal if you’re curious about human behaviour and enjoy working with data.

Economics is broader than many people realise, and this course gives you the opportunity to focus on the areas that interest you most - whether that’s economic modelling, programming and data analysis, experimental methods, or data-driven decision-making. Alongside core modules in microeconomics, macroeconomics, behavioural economics, programming, and data analysis, you’ll have the flexibility to choose from a wide selection of optional modules offered by the School of Economics.