PhD Management Marketing

A PhD in Management and Marketing at the University of Dundee is a programme focused on explaining the intersection of advanced research and effective marketing in business, leadership, and organisational behaviour. It is designed for individuals who love in-depth research on management techniques and marketing strategies. Individuals who want to pursue careers in local or international businesses, business analytics, academia, management education, and consulting can opt for this course. 

The course is research-oriented. Students will embark on trips and internships to help them get familiar with the materials used during their studies. They will be expected to submit reports, and essays, and collect data on management, foundational works, and marketing. There will be options for specialisation in research-based areas like consumption space, corporate reputation, business ethics and governance, foreign investment, management studies, etc. 

In this course, students learn about qualitative and quantitative research, academic writing, business strategy, data analysis, and marketing theories. These modules help students to gain advanced research styles, increase theoretical knowledge and build critical thinking and problem-solving skills.

The assessment methods for this programme include research proposals, progress reviews, thesis submissions, and oral examinations. Students may also be tested through presentations, research publications, and involvement in seminars. Graduates of a PhD in Management and Marketing at the University of Dundee can seek job roles in academia and research, government and policy making, entrepreneurship and startups, and international organisations.