MSc Business Analytics and Marketing

The MSc in Business Analytics and Marketing at the University of Dundee provides students with essential skills to analyse financial data, develop effective marketing strategies, and apply analytical techniques to generate revenue.

This program is interesting because it merges business analytics with marketing, allowing students to gain expertise in data analytics, advertisement, financial decision-making, and business marketing.

Students who love learning about industry trends would enjoy this course because tools like Python, R, Machine Learning, Google Analytics, Ahrefs, and Hootsuite will be used to analyse business and market data.

The MSc Business Analytics and Marketing Program utilises a detailed tutoring approach to ensure that students fully understand the course content and can defend their credentials in any setting.

Experienced tutors will assist students in understanding foundational theories and concepts in business analytics and marketing, including decision theory, the 4Ps of marketing, the AIDA model, and game theory. Students will also work on data analysis tools and apply the marketing lessons in real life. Industry giants from across the globe will be invited to speak with the students and provide answers to their questions about the industry.

After lectures, students will be tested through individual and group projects, reports,  and PowerPoint presentations. Additionally, The University gives a platform for every student to follow their desires. Students can specialise in Artificial Intelligence for Business, Robotics, Big Data Finance, International Business, and Management.

The University of Dundee was established in 1881 as part of the University of St Andrews. It gained independence on 1 August 1967 after receiving its Royal Charter. The university has one of the neatest campuses in the UK, with state-of-the-art facilities, and experienced tutors who make learning fun and adventurous.

Grade Requirements:

• A UK Lower Second-Class Honours (2:2) degree is considered. It is recommended that candidates hold a degree in subjects that have enabled them to gain analytical and quantitative skills.
  

English Proficiency:

• Applicants whose primary language is not English must have an overall IELTS score of 6.0, with 6.0 in Writing and 5.5 in Reading, Listening, and Speaking. Other English language qualification tests, such as LANGUAGECERT Academic, TOEFL iBT, and Trinity ISE, are also considered.

The tuition fee required to study the one-year MSc in Business Analytics and Marketing course for international students is £20,900. Keep in mind that this fee may still be updated, and there could be additional expenses that are not included in the tuition.

The University of Dundee offers scholarships for Masters students, especially those in Business and Management. For more accurate information on merit-based scores to relieve tuition fees, visit the university’s website.

Graduates of the MSc Business Analytics and Marketing program from the University of Dundee can work in the following roles:

• Account Analyst

• Data Management Specialist

• Brand Manager

• Market Research Analyst

• Data Scientist

• Business Intelligence Consultant

To apply for this course, contact AHZ’s counsellors today for expert guidance on your university application process.