MA Business Economics with Marketing and Psychology

Studying an MA in Business Economics with Marketing and Psychology will enable students to develop a strong understanding of business concepts, economic theories, and marketing principles. Throughout this multidisciplinary course, students will explore the role of marketing today, how the business channel environment works, and how psychology fits into the wider business world.

The programme will enable students to explore and understand how psychological theories apply to marketing and business. Students will acquire skills that allow them to analyse data, write clearly, and implement strategies that influence consumer behaviour.

During this 3 - 4 year master's degree programme, students will be assessed through essays, case studies, examinations, and presentations, ensuring they gain practical experiences that can be applied to real-life business challenges.

The University of Dundee is a well-established institution located in Scotland, known for its high-quality research capabilities, academic excellence, and strong industry connections. The university places a strong emphasis on student employability, equipping students with the critical skills needed to succeed in their respective industries.

The University offers a broad spectrum of courses and is particularly recognised for its programmes in Medicine, Social sciences, Business and the Arts. These programmes ensure that students gain practical learning experiences alongside theoretical knowledge through collaboration with industry professionals. The university's achievements in education have been widely recognised, earning it the Higher Institution of the Year award (2023) from The Herald Higher Education Awards.

The University of Dundee remains an excellent choice for students who seek to study at an institution that encourages social, economic and technological advancement.

Grade Requirement 

• Qualifications equivalent to Scottish Highers. Standard entry requirements of grades BBC are accepted.
• A-levels with grades within BBC
• International Baccalaureate: The minimum score of 28 is accepted.

English Proficiency

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.5. TOEFL or other equivalents are also allowed.

The tuition fee for the 2025/26 academic year for international students in the MA Business Economics with Marketing and Psychology is approximately £23,000. This cost is mostly curated towards tuition and does not cover additional costs related to the programme.

The University of Dundee offers several scholarships and bursaries for both domestic and international students. These financial aids are awarded based on different criteria, and students must receive an offer of study from the university before applying for any scholarship.

This scholarship of £5,000 is awarded to students who have demonstrated excellence through their academic activities. To be awarded this scholarship, students must have achieved either a 1st Class Honours Degree (if you are a Postgraduate Taught applicant), or BBB at A-Level (if you are an Undergraduate applicant.

The University of Dundee offers scholarships of £4,000 per year of study - up to a maximum value of £20,000 - to applicants living in one of these regions: Africa, Americas, Mainland China, Middle East, South Asia And South-East Asia. Students do not have to apply for this scholarship. The University Admissions team will automatically assess your personal information provided to confirm your eligibility for this award.

Graduates with an MA in Business Economics with Marketing and Psychology have a diverse range of career opportunities. They often secure roles such as:

• Marketing Manager
• Market Research Specialist
• Business Consultant
• Consumer Psychologist
• Economic Analyst
• Brand Manager

To apply for this course, you’ll need to go through UCAS. You can speak to one of our trained counsellors to find out more about this process.