BSc Business Economics with Marketing

The BSc in Business Economics and Marketing at the University of Dundee integrates the analytical rigour of economics with the creative and strategic aspects of marketing.

In this program, students will learn core economic principles including microeconomics, macroeconomics, econometrics, and quantitative methods, providing them with the skills to analyse market trends and business environments.

The course covers important topics such as consumer behaviour, digital marketing, branding, and market research, preparing students to formulate and implement effective marketing strategies.

The BSc Business Economics with Marketing program at the University of Dundee provides both theoretical and practical learning to prepare students for a better future in the growing fields of economics and marketing. Students learn through interactive lectures and seminars, case studies and workshops, and independent study. They are assessed through written assignments, group projects, and examinations. Additionally, the University of Dundee provides specialized career services, including CV workshops, interview preparation, and networking events. These resources are intended to help students successfully transition into the workforce after graduation.

The University of Dundee is a research-intensive institution in Dundee, Scotland. Popular for its innovation excellence, particularly in life sciences, genetics, medicine, art, and technology, Dundee offers interesting undergraduate and postgraduate courses, and the environment is calm with excellent facilities to help students enjoy their academic journey.

• Candidates will need qualifications equivalent to the UK requirements.
• Other national qualifications are accepted as long as they are similar to the UK standards.
  

Grade Requirements

• A typical offer is around AAA at A-level; (or equivalent), with a strong preference for subjects like Mathematics.
• GCSEs in English and Maths are required at grade C/4 (or equivalent).

English Language Proficiency

• An IELTS score of around 6.5 overall with no less than 6.0 in any component, or an equivalent qualification.

Tuition fees for full-time undergraduate study are approximately £9,250 per year.

Scotland residents may receive financial support from the Student Awards Agency for Scotland (SAAS), which could lead to reduced fees or full funding depending on their eligibility.

Tuition fees for international students are higher, ranging from £15,000 to £18,000 per year. The exact amount may vary based on the specific course and academic year.

The University of Dundee provides financial assistance for undergraduates, including those enrolled in the BSc Business Economics with Marketing program.

Scholarships are granted based on academic performance. Students who excel may qualify for financial awards that reduce tuition costs. Those with a strong academic history could be eligible for fully funded scholarships.

International students often have access to scholarships to help cover their educational expenses. These awards can help offset tuition fees for non-UK/EU applicants.

The best part about studying the course is the leverage it gives because it is a combination of Economics and Marketing. Graduates can explore these solid career options:

• Marketing Roles
• Economic and Business Analysis
• Consultancy: Notable firms in this field include McKinsey & Company, Bain & Company, KPMG, and Deloitte.
• Entrepreneurship

To apply for this course, you need to use UCAS, to find out more about this procedure, speak to one of our trained counsellors.