Strategic Marketing

Key highlights

• Evaluate marketing's role in achieving organisational objectives
• Analyse marketing environment factors affecting products and services
• Develop a complete marketing plan for a product or service
• Study strategic marketing as a management process and tool
• Explore ethical dilemmas in marketing practice
• Conduct audits of external and internal business environments

Entry requirements

Scholarships

• 10% Alumni Discount

  All other alumni will receive a 10% discount.

  Up to 10% of fees

• 25% Alumni Discount

  The 25% alumni discount is available if you graduated in the academic years 2023/24 or 2024/25 and are fully enrolled on a postgraduate programme by July 2026.

• Biomedical Science Excellence Scholarship

  Two awards of £1,000 are available, and will be awarded as a tuition fee reduction in the second semester. Each recipient will also be allocated up to £500 to use to attend a conference.

  Up to £1,000

• Full Payment Discount

  If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.

  Up to £1,000

• Sports Scholarships - Individual and Team Sport Scholar

  Up to £3,000 fee subsidy and support services.

• Sports Scholarships - Performance Team Sports Scholar

  Up to £3,000 fee subsidy and support services.

• Talented Athlete Award

  Please contact the provider.

• Vice-Chancellor's Scholarships

  Vice-Chancellor’s Scholarships - £2,000

  Up to £2,000

Careers this course leads to

• Marketing Executive
• Marketing Manager
• Marketing Analyst
• Brand Manager
• Product Marketing Manager
• Marketing Strategist

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Derby, and guide you through interview, offer, CAS and visa — right up to enrolment.