MSC Digital Marketing
Course overview
MSc Digital Marketing at the University of Derby equips its students with specialist digital and business knowledge while studying responsible and ethical digital marketing conduct in the age of artificial intelligence (AI). Participants will examine how digital innovation and emerging technologies influence marketing, and learn how to design digital experiences and strategies that balance innovation with ethical and sustainable practice.
Modules that will be covered will include Digital Innovation and Change Management, Digital Marketing Strategy, Marketing Metrics, and Strategic Brand Management, and students will gain 180 credits in total to complete the full MSc.
Learning is delivered by industry experts, academic practitioners through tutor-facilitated learning, simulations, reflective practice learning portfolios, Business improvement projects, digital marketing research, and case studies. Assessment is primarily coursework-based, including portfolios, reports, presentations, case studies, or live business briefs with a strong emphasis on real-world application. This course is accredited by the Chartered Institute of Marketing (CIM).
Entry requirements
Grade Requirements:
-
To be considered for MSc Digital Marketing at the University of Derby, candidates must have a bachelor’s degree of at least a lower second-class (2:2) honours or equivalent from a recognised institution.
English Proficiency:
-
Applicants from non-English speaking backgrounds will normally need to demonstrate proficiency in English, for example, an IELTS overall score of 6.0 or its equivalent, with a minimum of 5.5 in each skill area.
Scholarships
10% Alumni Discount
All other alumni will receive a 10% discount.
Up to 10% of fees25% Alumni Discount
The 25% alumni discount is available if you graduated in the academic years 2023/24 or 2024/25 and are fully enrolled on a postgraduate programme by July 2026.
Biomedical Science Excellence Scholarship
Two awards of £1,000 are available, and will be awarded as a tuition fee reduction in the second semester. Each recipient will also be allocated up to £500 to use to attend a conference.
Up to £1,000
Career opportunities
Upon graduation, students of the MSc Digital Marketing from the University of Derby may progress into careers such as:
-
Digital Marketing Manager
-
Social Media Marketing Specialist
-
Brand Manager
-
Search Engine Optimisation
-
Digital Campaign Strategist
Cost of study
International students are required to pay £17,500 for the full MSc Digital Marketing course at the University of Derby. The fee is reviewed annually and may change in the next session.
Admission
To apply for the course, you can apply directly to the university through its online application portal. For personalised help with your application, please speak to one of our trained counsellors.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.