BA Marketing

Studying for a BA in Marketing at Derby provides students with excellent hands-on experience. The program isn’t one hundred entirely theoretical, students will also receive mentorship from industry giants while harnessing their knowledge of leadership skills.

A BA in Marketing will focus on teaching students how to develop strategies, effectively promote products and services, understand consumer behaviour, and a soft skill: building confidence. Students will learn core marketing principles, business marketing skills, digital and social media marketing, and creative and analytical skills, fully preparing them to take charge of businesses, small or large scale.

The BA Marketing program at the University of Derby is designed to give students both a theoretical foundation and the practical skills they need for the marketing industry. The learning and assessment are structured in a friendly manner, allowing every student to thrive in the classroom. 

There will be interactive lectures, seminars, workshops and case studies, group projects, and independent research. Students' level of understanding would be examined through written assignments and essays, presentations, traditional examinations, and practical projects.

The University of Derby is heavy on excellence, taking pride in moulding the world’s most impactful individuals. The environment is learner-friendly and equipped with modern facilities that breach the illiteracy gap. 

The university’s growing community of researchers, professionals, and academics makes learning exciting. Students are taught in state-of-the-art facilities, and the school library is thought of as one of the best you’ll find in the UK. The University of Derby wants to help students become their best version while contributing to society.

• Applicants need qualifications equivalent to A-levels with a minimum UCAS tariff score ( often around 104 points, though this can vary). Some candidates may have taken BTECs, Access Courses, or equivalent qualifications.

Grade Requirements

• Candidates must achieve a minimum grade of C/4 in core subjects, including English and Maths.

English Proficiency

• International applicants must provide evidence of English Language proficiency. This is often demonstrated through an IELTS score of around 6.0 overall (with no component lower than 5.5) or an equivalent qualification.

The tuition fees for the BA Marketing course at the University of Derby can vary depending on your residency status. UK Students are to pay tuition fees of £9,535 per year for full-time study and £1,190 per 20-credit module, while international Students can enrol by paying £16,900 per year for full-time.

If you’re considering funding, the University of Derby offers various scholarships and bursaries, many of which are open to students in the BA Marketing program. 

These are awarded based on your academic excellence, personal statement, and extracurricular activities. They include the Global Citizenship and Alumni Scholarships.

There are numerous job opportunities in marketing and related fields. Students could work for a creative or marketing agency or provide marketing solutions as in-house experts. Here are some types of roles where students could excel:

• Brand Manager
• Market Analyst
• PR and Communications Specialist
• SEO Analyst
• Digital Marketing Officer
  

Alternatively, students can set up an agency and be in control of their working hours or opt to become independent freelancers.

We look forward to having you on campus. To apply for this course, you’ll need to go through UCAS. If you’d like to know more about the application process, please reach out to one of AHZ’s counsellors.