MSc Strategic Marketing Customer Experience Management

The MSc Strategic Marketing & Customer Experience Management at the University of Buckingham is a CIM-accredited programme designed for those looking to excel in marketing with a strong focus on customer experience. This course explores the critical role of strategic marketing in today’s global and digital landscape, where understanding and enhancing customer experience is key to business success.

Through engaging teaching and real-world case studies, you’ll gain expertise in Consumer Behaviour, Service Leadership, and Digital Marketing, ensuring you are well-equipped to develop effective marketing strategies. The course also offers the opportunity to tailor your studies to your interests, with access to industry speakers and a collaborative learning environment.

With small class sizes and supportive teaching staff, the MSc Strategic Marketing & Customer Experience Management from the University of Buckingham provides an enriching learning experience, preparing you for a successful career in marketing and customer experience management.

The University of Buckingham has a rich and fascinating history. As one of Britain’s oldest independent universities, it began as the University College at Buckingham (UCB). It was formally opened in February 1976 by the Rt. Hon. Margaret Thatcher, MP, in her role as former Secretary of State for Education. The institution later gained full university status in 1983.

Over the years, the university has built a strong reputation for academic excellence and high-quality research. With a student body of nearly 3,300, Buckingham brings together individuals from over 100 nationalities, creating a truly international learning environment. Its intensive two-year Honours degree structure ensures students graduate well-prepared for their careers, equipped with essential skills and knowledge.

Having been shortlisted for University of the Year in 2024, Buckingham is recognised as a place where independent thinking is nurtured. The university values freedom of expression and encourages students to develop their academic expertise in an environment that supports intellectual curiosity and growth.

Grade Requirements:

• The standard entry requirements for this course are: 2:2 (Hons) degree (or equivalent) and/or relevant business experience. 

English Proficiency:

• Applicants whose first language is not English are required to provide proof of proficiency in the language. An IELTS average score of 6.5 with 6.0 or above in each component is required. Other equivalent language tests are also accepted.

The MSc in Strategic Marketing & Customer Experience Management at the University of Buckingham costs £16,480.

The University of Buckingham offers a range of scholarships to support international students with their studies. The Postgraduate First-Class Scholarship reduces tuition fees by 33% for new UK and international postgraduate students. To be eligible for this scholarship, candidates need to be new students to Buckingham, hold a First Class Bachelor’s Honours degree that is recognised by the UK standard or the equivalent level of qualification from other countries, and have been offered a place to study at Buckingham.

Additionally, the Sheikh Mubarak Abdullah Al-Mubarak Al-Sabah Scholarship awards £40,000 to exceptional Arabic students enrolling in a full-time undergraduate degree.

Graduates of the MSc Strategic Marketing & Customer Experience Management from the University of Buckingham can pursue careers in various industries where customer experience and strategic marketing play a crucial role. Career options include:

• Marketing Manager
• Customer Experience Manager
• Brand Manager
• Digital Marketing Specialist
• Social Media Manager
• Market Research Analyst

You can apply for this course through UCAS. For further assistance on the application process, you can speak with any of our trained counsellors.