BA Business Administration Marketing
Course overview
The University of Bedfordshire’s BA Business Administration (Marketing) is designed for students with previous business or marketing qualifications. It builds on foundational knowledge and explores advanced marketing concepts in a global business context. The course is ideal for individuals who are passionate about visibility. The programme teaches the essentials of marketing, which include PR, advertising, campaigns, and even copywriting for landing pages.
This course covers important topics such as global marketing strategy, marketing communications, and strategic management. It focuses on showing you how to use marketing ideas in real business situations, preparing you for careers in marketing and leadership roles within businesses.
Learning methods include lectures, seminars, and practical workshops. Assessment involves written reports, case studies, group projects, presentations, and a final dissertation or strategic management project.
Entry requirements
Applicants should submit academic transcripts, a personal statement, and other supporting documents.
Grade Requirements
- Applicants should hold a Level 5 qualification in Business, Marketing, or a similar field, such as a Higher National Diploma or Foundation Degree.
- This qualification must be equivalent to 240 UK credits (covering Levels 4 and 5 of undergraduate study).
English Proficiency
- Candidates need an IELTS overall score of 6.0, with no individual part (like listening, reading, writing, or speaking) below 5.5.
- Applicants require a TOEFL iBT overall score of 72, with minimum scores of 17 for Listening, 18 for Reading, 20 for Speaking, and 17 for Writing.
- A Pearson PTE Academic overall score of 59, with no individual part below 59, is also considered.
- The university also accepts LanguageCert SELT with a minimum score of 33.
Scholarships
A level and IB Scholarship for International Students
Our A level and IB scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Advanced Placement (AP) Merit Scholarship
Our AP Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Hong Kong Diploma (HKDSE) Merit Scholarship
Our HKDSE Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000International Foundation Year Scholarship
Our International Foundation Year Scholarship is worth £5000 off international tuition fees for the first year of study.
Up to £5,000International Undergraduate Subject-specific scholarships
Our International Undergraduate subject-specific scholarships are worth up to £5000 off international tuition fees for each year of study.
Up to £5,000Vice Chancellor's Scholarship for Undergraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Career opportunities
The BA Business Administration (Marketing) degree prepares graduates for marketing tasks in business settings. Promising roles include:
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales and Business Development Officer
- Social Media Manager
Cost of study
For international students enrolling in the one-year BA Business Administration (Marketing) course at the University of Bedfordshire for the 2025/26 academic year, the annual tuition fee will be £16,800.
Admission
If you are an international student seeking to enrol in the BA Business Administration (Marketing) programme at the University of Bedfordshire, you can receive personalised advice and guidance by contacting one of AHZ’s counsellors.
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