Kingston University

MSc Digital Marketing and Analytics

Kingston University

Course overview

The MSc Digital Marketing and Analytics at Kingston University will enable students to learn core marketing practices such as branding, buyer behaviour, as well as the latest data trends and virtual marketing.

Throughout this program, students will learn how businesses drive performance and profits, how they find and reach their customers, and how they develop new, ethically responsible strategies for the future.

The course will help students to develop technical and analytical skills to deliver real, measurable results. Whether they are improving brand engagement, boosting sales, or enhancing customer experiences, the skills they gain will empower them to drive better outcomes and deliver stronger returns on investment (ROI).

Entry requirements

Applicants must provide a personal statement. This statement should explain why they wish to join the course and include other important details about their studies. A reference from a teacher or employer who knows the applicant's abilities is also needed. Students can also choose to upload their CV to show any relevant work experience they have.

Grade Requirements:

  • Applicants should have a 2:2 or above honours degree or equivalent in a relevant discipline.

English Proficiency:

  • International students whose first language isn't English are expected to show proof that they're proficient in the language. To evaluate this, an IELTS overall score of 6.0 with at least 5.5 in each element is required.

Scholarships

  • Alumni Discount

    Award: 10% discount on tuition fees.

    Up to 10% of fees

  • Chelsea Arts Club Trust MA Award

    The Chelsea Arts Club Trust MA Materials and Research Award is a £2,500 bursary, awarded each year to an MA Fashion or MA Sustainable Fashion student.

    Up to £2,500

  • Chevening Scholarships

    Award: Tuition fees, travel costs and living allowance subsidised.

  • International Merit-Based scholarships

    The scholarships are worth £5,000 towards your first year tuition fees.

    Up to £5,000

  • Niloufar Ebrahim Scholarship

    The scholarship will cover a portion of tuition fees for the applicant, up to the value of £1,000.

  • Postgraduate Progression Scholarship

    The Kingston University Postgraduate Progressions Scholarship offers a 15% reduction in postgraduate tuition fees.

  • The Kingston Impact Scholarship

    £5,000 tuition fee contribution to two MBA students.

    Up to £5,000

  • The Kingston MBA Scholarship

    Kingston University Business School is proud to offer a tuition fee scholarship of £5,000 to self-funded candidates.

    Up to £5,000

Career opportunities

Graduates of the MSc Digital Marketing  and  Analytics from Kingston University can pursue various career roles, including:

  • Marketing Manager
  • Digital Marketing Specialist
  • Sales Manager
  • Market Research Analyst
  • Product Manager
  • Advertising Executive

Cost of study

For international students enrolling in the MSc Digital Marketing and  Analytics from Kingston University, the tuition fee for the 2025/26 academic session is £19,700.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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