BA Business Management with Analytics

The Bachelor of Arts (Honours) degree in Business Management with Analytics at Keele University brings together key business knowledge and skills in analysing data. This course prepares you to understand and use data to help businesses make important strategic decisions.

You will study subjects such as marketing, planning, and how businesses operate, alongside learning about analytics, how to present data visually, and business intelligence. The course is designed with your future career in mind, combining what you learn in the classroom with practical ways to apply it.

You will be taught through lectures, smaller discussion groups called seminars, and hands-on workshops. Your progress will be checked through different types of assignments, including essays, looking at business situations (case studies), working in groups, and creating portfolios that demonstrate your abilities in data and business analysis.

Keele University, established in 1949, is a research institution in Staffordshire, England. Renowned for its interdisciplinary approach to education, Keele offers a range of programmes. This BA (Hons) Business Management with Analytics course gives you the chance to get practical experience using software that is standard in the industry, like Tableau and SQL. By working with these tools, you'll develop important skills in showing data visually and understanding business intelligence. This will make you more attractive to employers in the data analytics space.

Grade Requirements

Applicants usually need 112 UCAS points, such as BBC at A level, DMM in BTEC, or a Merit in T level. However, a contextual offer of CCC at A level may be accepted. An International Baccalaureate score of 29 points overall or 554 in three Higher Level subjects, an Access to HE Diploma score of 112 UCAS points, including at least 15 Level 3 credits at Distinction, is also considered.

English Proficiency

International students need to show they have a good level of English. They will need an IELTS Academic test score of at least 6.0 overall, and a minimum of 5.5 in each part of the test (Listening, Reading, Writing, and Speaking). Other accepted English language tests include the TOEFL iBT test. Applicants need a total score of 79 or higher, with at least 17 in Listening, 18 in Reading, 17 in Writing, and 20 in Speaking; a Pearson PTE Academic overall score of 59, with at least 54 in each component, and a Cambridge English score of 169, with at least 162 in each band.

International students enrolling in the BA Business Management with Analytics should expect to pay an annual tuition fee of  £17,700 for the 2025/26 academic session.

Keele University provides various scholarships and bursaries to support international students enrolling in their undergraduate programmes. For the 2025/26 academic year, the Undergraduate Global International Scholarship offers a yearly award of £5,000. Furthermore, the Keele University International College Scholarship can provide undergraduate students with financial assistance of up to £2,500. The GREAT Scholarship also presents a significant opportunity, offering £10,000 per year to qualifying students.

Graduates of the BA Business Management with Analytics programme from Keele University are equipped to manage business and analyse data to ensure productivity. Some of the roles where they can work include:

• Data Analyst
• Market Analyst
• Accountant
• Management Consultant
• Business Analyst
• Market Research Analyst

Applicants opting for this course should contact one of AHZ’s trained counsellors for personalised guidance before the application closes.