BA Business Management and Marketing

This Business Management and Marketing BA programme aims to develop students into talented marketers or future business leaders. In this course, students gain essential business knowledge and key marketing techniques, complemented by real-world experiences and opportunities to advance their personal and professional potential. 

The curriculum for this course is designed to enhance students’ subject knowledge and expertise, providing them with a portfolio of expertise to support them in their career progression. They will develop a comprehensive understanding of different aspects of business, such as business operations, human resource management, leadership and strategy. 

Students also learn about consumer behaviour, digital marketing strategies, and brand management, building their confidence in creating effective marketing campaigns and analysing market trends.  

The BA Business Management and Marketing course incorporates a Professional and Academic Development Programme to fully prepare you for securing a great job or starting a business. You will develop your professional skills, creativity, confidence, critical thinking, and problem-solving abilities. 

The teaching and learning approach on this course is practical and career-focused, ensuring that students can apply theories to real-world scenarios. They will also explore sustainability and business ethics, and have opportunities for work placements or entrepreneurship years.

Keele University, established in 1949, is located on a 600-acre campus in the Staffordshire countryside and is well known for welcoming students from around the world and giving them a conducive learning environment.

Keele Business School has strong connections with businesses and is located in the Keele University Science & Innovation Park, which helps students connect with industry professionals. The university has received a Gold award for its excellent teaching.

The teachers at Keele Business School come from many different countries, bringing a global view to their teaching, research, and work with businesses. Keele University also offers many other undergraduate and postgraduate courses, including subjects like Medicine, Law, Engineering, Business, and the Arts.

To join this course, you need to write a personal statement. In this statement, explain why you want to study BA Business Management and Marketing at Keele University and tell us about your previous education. We also need a reference letter from a teacher or someone you have worked for. If you have any work experience, you can include your CV with your application.

Grade Requirements:

• The usual qualifications needed to get onto this course are A Levels, a BTEC Extended Diploma at MPP level, a BTEC Diploma at MM level, T Levels, or the International Baccalaureate. 
• The university also accepts other qualifications from around the world that are seen as the same level as A Levels.

English Proficiency:

• If English is not the first language you learned, you need to show us that your English skills are good enough for the course. Usually, this means getting an overall score of 6.0 in the IELTS test, with a score of at least 5.5 in each of the four parts. 
• The university also accepts other English language tests, like TOEFL and PTE.

If you are an international student studying the BA Business Management and Marketing at Keele University, the cost for one year of full-time study is £17,700.

Keele University offers several scholarships for international students who will start their studies in the 2025/26 academic year. Some of these are automatically given based on your academic achievements. These include the Undergraduate Global Scholarship (£5,000 off your tuition fees), the Advanced Entry Scholarship (£3,000 off your tuition fees), and the International Baccalaureate Global Scholarship (£1,000 off your tuition fees). 

There is also the Article 26 Sanctuary Scholarship, which will cover all your tuition fees and give you some money to help with living costs if you have been granted refugee status. You will need to apply separately for this scholarship.

A degree in Business Management and Marketing can lead to various exciting career opportunities focused on promoting businesses and understanding customers. Graduates can work as:

• Marketing Executive
• Digital Marketing Manager
• Brand Manager
• Advertising Executive
• Market Research Analyst
• Public Relations Officer

You can apply to Keele University directly using the online application form, or you can apply through UCAS. If you need any help with your application, you can speak to one of our trained advisors to guide you through the process.