
Pricing Strategies & Tactics
Course overview
Optimising business performance through pricing Importance of value in buying decisions. Price differentiation. The value proposition.
Cost based pricing. Competition based pricing. Customer driven pricing.
Three key pricing strategy questions. Economic value to customer. Calculating value based price.
Pricing strategy formulation. Who should control pricing - sales, marketing or finance?
Key highlights
- Covers cost based, competition based and customer driven pricing approaches
- Teaches calculating value based prices using economic value to customer
- Explores price differentiation and building a strong value proposition
- Examines who should control pricing: sales, marketing or finance
- Focuses on optimising business performance through pricing strategy formulation
Scholarships
Advocate of the Year Scholarship
£5,000; £3,000; £2,000
Bridging Scholarship
Up to £5,000
Bridging the Bar Scholarship
Value: £5,000
Up to £5,000BTC Advocacy Scholarship
Award Value: £3,000
Up to £3,000BTC Excellence Award
Value: £1,000
Up to £1,000BTC Future Lawyer Scholarship
£3,000 Half fee full fee
Career Changer Scholarship
£3,000 Half fee full fee
Converting to Law Scholarship
£3,000 Half fee full fee
International Postgraduate Bursary
Value: £1,000
Up to £1,000SQE Future Lawyer Scholarship
£3,000 Half fee full fee
Careers this course leads to
- Pricing Analyst
- Pricing Manager
- Commercial Analyst
- Management Accountant
- Revenue Manager
- Product Marketing Manager
Cost of study
UK/Home: £882 | International: £882
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to BPP University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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