MSc Management and Marketing

The MSc Management and Marketing programme from Birmingham City University is designed for professionals who can combine creative thinking and planning to deliver the business objectives of an organisation. This one-year master's programme enables students to develop skills in the fields of management and marketing to succeed as effective marketing managers.

The MSc Management and Marketing programme from Birmingham City allows students to develop an in-depth understanding of the theories and practices that help them explore consumer behaviour and consumption, digital marketing and branding, and brand cultures. Students gain insight into the nature of management and marketing and apply theory to practice through in-class discussions of real cases and practical methods.

Birmingham City University is a career-focused institution committed to delivering high-quality education within a supportive and engaging learning environment. It offers a wide selection of undergraduate and postgraduate programmes, including the MSc in Management and Marketing.

The university is recognised for its strong industry links and emphasis on practical, career-focused learning. Students benefit from access to state-of-the-art facilities and are taught by experienced academics and industry professionals. Birmingham City University is dedicated to equipping its students with the skills and knowledge essential for success in their chosen fields.

Applicants are expected to submit a personal statement that outlines their interest in studying the MSc Management and Marketing programme at Birmingham City University and how it aligns with their career goals. Academic transcripts and letters of reference from employers can also help highlight their professional experience in the management/marketing field.

Grade Requirements: 

A minimum of a 2:2 honours degree, or equivalent. An equivalent graduate-level qualification from an international university or equivalent institution (minimum 2:2).

English Proficiency: 

Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee for international students enrolling in the MSc Management and Marketing programme from Birmingham City University is £18,600.

Birmingham City University (BCU) offers a range of scholarships to support international students with their tuition fees. Among these is the International Scholarship, which provides up to £2,000 off tuition fees for international students pursuing undergraduate degrees. However, this scholarship does not apply to exchange programmes, short courses, or conservatoire programmes.

Graduates of the MSc Management and Marketing programme from Birmingham City University can pursue various career roles, including:

• Marketing Manager 
• Brand Manager 
• Digital Marketing Specialist 
• Market Research Analyst
• Product Manager 
• Sales Manager

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.