MA Luxury Brand Management

This Master's programme in Luxury Brand Management is designed to equip students with the specialist knowledge and skills required to excel in the luxury sector. The curriculum addresses the unique challenges and opportunities within this industry, focusing on developing confident leaders and innovative thinkers capable of strategically positioning premium brands in the global market.

Through a blend of lectures, seminars, workshops, and real-world case studies, students will gain a comprehensive understanding of strategic and tactical management skills. The course encourages the critical analysis and application of management theories to practical scenarios within the luxury industry.

The learning and assessment approach is engaging and dynamic, offering a hands-on experience tailored to the luxury sector's demands. The course structure provides robust support through pre- and post-class activities and workshops, complemented by individual support sessions to align learning with career aspirations. Students will have access to advanced resources, including marketing tools, market research databases, and luxury-specific industry reports. 

Assessment methods will likely include a mix of coursework, presentations, and potentially a final project or dissertation, allowing students to demonstrate their understanding and application of luxury brand management principles. The course also offers opportunities for industry visits and guest speaker events to provide practical insights.

Birmingham City University is a forward-thinking institution that emphasises practical learning, industry connections, and positive graduate outcomes. Located in Birmingham, a major city in the United Kingdom, the university has invested significantly in its campuses and facilities to provide students with a modern and supportive learning environment. 

Birmingham City University offers various programmes across various disciplines at both undergraduate and postgraduate levels. These include fields such as Medicine, Law, Engineering, Business, and the Arts, reflecting the institution's broad academic scope and commitment to providing a comprehensive educational experience.

With a focus on preparing graduates for successful careers, the university maintains strong links with businesses and professional organisations. This ensures that its courses are relevant to industry needs and that students have opportunities for practical experience and networking. 

Birmingham City University is recognised for its commitment to student support and its welcoming environment for students from all backgrounds. The university aims to equip its students with the skills and knowledge necessary to make a meaningful impact in their chosen fields.

Applicants might need to show they are a good fit for the course through an interview or by submitting a course proposal. Candidates are also required to submit a personal statement outlining their reasons for applying to the MA Luxury Brand Management course and detailing any other relevant information regarding their academic journey and professional aspirations. Furthermore, applicants must provide a relevant academic and/or employer reference to support their application. Students also have the option to upload their Curriculum Vitae (CV) to further demonstrate any relevant work experience they may possess.

Grade Requirements:

• Applicants typically need to hold at least a second-class honours degree (2:2) from a recognised university or equivalent, in any subject. Applications from individuals holding qualifications other than a standard degree will be reviewed individually.

English Proficiency:

• For applicants whose first language is not English, it is necessary to demonstrate a suitable level of English language proficiency. This can usually be met by achieving an overall score of 6.0 in IELTS, with a minimum score of 5.5 in each of the four components. The University also accepts equivalent English language qualifications, such as TOEFL, PTE, or SELT.

As an international student, the tuition fee you need to pay per year for the MA Luxury Brand Management course is £18,600.

Birmingham City University provides several financial awards to assist international students starting their undergraduate studies. If you begin your course in September 2025, you could receive a scholarship of up to £2,000. This amount will be deducted from your tuition fees for the first year. Typically, these scholarships are awarded to students who have demonstrated strong academic performance in their previous studies.

Graduates from the MA Luxury Brand Management programme can pursue a variety of roles within the luxury industry. Here are six potential career paths:

• Luxury Brand Manager
• Marketing Manager
• Social Media Manager
• Public Relations Specialist
• Luxury Retail Manager
• Luxury Buyer

To apply for the MA Luxury Brand Management programme, you will need to complete an online application form available on the Birmingham City University website. If you have any questions or need guidance regarding the application process or the required documents, our experienced counsellors are available to provide assistance.