BSc Digital Marketing
Aberystwyth UniversityAberystwyth, United Kingdom
Course overview
Why study
BSc Digital Marketing at Aberystwyth University? Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.
In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules.
Students at the Aberystwyth Business School are taught by lecturers and other teaching staff who are active researchers and expert practitioners in their chosen subject area. Over 75% of full time members of teaching staff are qualified to PhD level. Most are currently research active, meaning that students benefit from being taught ‘new’ knowledge in their chosen field of study as well as recognized literature.
The School also employs part-time and full time staff devoted purely to teaching. Many part-time staff combine teaching duties with consultancy and business activities, ensuring that students have access not only to up to date research but the latest applied knowledge.
Key highlights
- Study towards a CIM qualification alongside your degree
- Gain exemptions from certain Chartered Institute of Marketing modules
- Content targets current skills shortage areas in the marketing industry
- Taught by active researchers and expert marketing practitioners
- Part-time staff bring consultancy and business experience into teaching
- Builds creative problem solving, team working and audience-centric skills
Entry requirements
- UCAS tariff points: 96-120 — UCAS Tariff 120 - 96 A Levels BBB-CCC GCSE requirements (minimum grade C/4): English or Welsh and Mathematics BTEC National Diploma: DDM-MMM International Baccalaureate: 30-26 European Baccalaureate: 75%-65% overall Engl…
- A-level: BBB-CCC — UCAS Tariff 120 - 96 A Levels BBB-CCC GCSE requirements (minimum grade C/4): English or Welsh and Mathematics BTEC National Diploma: DDM-MMM International Baccalaureate: 30-26 European Baccalaureate: 75%-65% overall Engl…
- GCSE: C/4 — to include English
- BTEC: DDM-MMM — BTEC National Diploma
- International Baccalaureate: 26-30 — …grade C/4): English or Welsh and Mathematics BTEC National Diploma: DDM-MMM International Baccalaureate: 30-26 European Baccalaureate: 75%-65% overall English Language Requirements: See our Undergraduate English Language Re…
Scholarships
Aberystwyth Regional Scholarships
Students will be eligible for a £2,000 reduction in tuition fees for each year of their studies at Aberystwyth University.
Up to £2,000Caru Aber International Award
Caru Aber International Award gives a £1,000 tuition fee discount (for every year of study) to any international fee-paying students who spent a period of time studying with us as an associate student.
Up to £1,000International Accommodation Award
This award means that for students who choose to live in our on-campus Cwrt Mawr housing, there is no cost for the first year of study.
International Family Award
International Family Award – giving you a £1,000 reduction in tuition fees for every year of your studies.
Up to £1,000Margaret Evelyn “Lynne” Williams Bursary
The Bursary is worth £500 during the first year of study and a maximum of two awards will be available each year.
Up to £500Mathematics Department Award
Up to £500 a year.
Music Scholarships
£650 a year Music Scholarships are open to UK and international applicants.
Up to £650Waldo Williams Scholarship
Successful applicants could receive up to £500 in their first year.
Welsh Medium Study Bursary
Up to £400 a year - for following part or all of your course through the medium of Welsh.
Careers this course leads to
- Digital Marketing Executive
- Social Media Manager
- SEO Specialist
- Content Marketing Executive
- Marketing Analyst
- PPC Specialist
Cost of study
UK/Home: £9,790 per year | International: £19,190 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Aberystwyth University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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