BA Fashion Marketing

The BA (Hons) Fashion Marketing degree at the University of Portsmouth provides a solid understanding of the fashion industry and how marketing works within it. You will learn the essential skills to understand what makes consumers choose certain fashion items, spot upcoming trends, and create effective marketing plans. This course is designed to give you a strong foundation in the specific ways marketing is applied in the fashion world.

Throughout the programme, you will explore key areas such as building fashion brands, promoting products effectively, and managing fashion retail. Teaching will involve a mix of lectures, group discussions, practical workshops, and real-world projects. Your progress will be checked through different methods, including written assignments, presentations, and exams. This variety of assessments will help you show your understanding and ability to use fashion marketing ideas. 

The course also offers valuable connections with the fashion industry, which can lead to work placements and networking opportunities. By the end of your studies, you will have a collection of your work that demonstrates your skills and prepares you for a successful career in fashion marketing.

The University of Portsmouth actively encourages new business ideas and supports individuals with an entrepreneurial spirit within the city and its surrounding areas. As a student here, you'll find yourself part of a welcoming community of entrepreneurs and people who think creatively about business. 

The University's business education has been recognised as being of high quality by the AACSB, a respected global organisation. Less than 6% of business schools around the world have achieved this accreditation. The institution provides a wide range of courses at both undergraduate and postgraduate levels, covering subjects such as Medicine, Law, Engineering, Business, and the Arts.

To apply for this course, you need to write a personal statement. In this statement, please explain why you are interested in studying this specific degree and include any important details about your previous academic history. We also require a reference letter from a teacher or lecturer who can comment on your academic abilities. If you have any work experience that is relevant to the course, you are welcome to include your CV with your application.

Grade Requirements:

• For students starting in 2025, the typical academic level we look for is between 112 and 120 UCAS points. You can achieve these points through qualifications such as A-Levels with grades BBC, a Merit in a T Level, or a DMM grade in a BTEC. We also accept equivalent international qualifications that are considered to be at the same standard as A-Levels.

English Proficiency:

• If English is not the first language you speak, you will need to demonstrate that your English language skills are sufficient for the demands of the course by achieving an overall score of 6.0 in the IELTS test, with a minimum score of 5.5 in each of the individual sections. The university also accepts other recognised English language qualifications, such as TOEFL or PTE.

For international students beginning the BA Fashion Marketing programme in the 2025/2026 academic year, the annual tuition fee is £17,200. Please be aware that this fee may increase slightly in subsequent years of study.

The University of Portsmouth offers several scholarships specifically for international students who are enrolling on their first undergraduate degree. These include the Chancellor's Global Academic Merit Scholarship, which provides a £5,000 reduction in your tuition fees for your first year of study. Additionally, there is the Vice Chancellor's Global Development Scholarship, which offers a £2,500 discount on your fees for the first year.

Graduates of the BA (Hons) Fashion Marketing course can pursue a variety of careers, including:

• Marketing Manager
• Brand Manager
• Public Relations Officer
• Retail Manager
• Fashion Buyer
• Digital Marketing Specialist

To apply for the BA Fashion Marketing course, you can complete the university's online application form or apply through UCAS. If you have any questions about the application process or the required documents, our experienced counsellors are available to assist you. They can offer guidance and support throughout your application journey.