Master of Business Administration Digital Marketing

The Master of Business Administration (Digital Marketing) at the University of Hertfordshire is a one-year full-time programme aimed at developing advanced management and leadership skills in digital marketing. Students will take core modules such as Digital Marketing, People Management, Financial Principles and Practice, and Marketing and Entrepreneurship. The university provides great resources, including StudyNet, an online learning platform where students can interact with each other, access lecture notes, and explore a wide range of e-books and e-journals.

Furthermore, students learn from experienced teachers who are not just experts in their fields but are also involved in research and often work with well-known companies like Roche, Camelot, and BDO Hayward. By the time they finish the programme, graduates will have gained important skills in strategic planning, digital marketing, problem-solving, and leadership. 

The University of Hertfordshire has been known for academic excellence since it became a university in 1992. Located in Hatfield, Hertfordshire, it features two main campuses—College Lane and de Havilland—both equipped with modern facilities like robotics labs, creative studios, and sports areas. 

The university actually began as Hatfield Technical College in 1948. Both undergraduate and postgraduate students can obtain degrees in fields such as Artificial Intelligence, Sports Science, and Graphic Design. The university partners with companies like IBM and Airbus, ensuring that students get training that is relevant to today’s job market. It has received awards for its impactful research as well as for its commitment to sustainability. 

• For this course, candidates with appropriate work experience are eligible to apply.

Grade Requirements:

• Applicants need at least a 2:2 honours degree in any field or its equivalent.

English Proficiency:

• Students must provide proof of their English proficiency if English is not their first language. The University of Hertfordshire accepts an IELTS score of 6.5, with at least 5.5 in every component, or equivalent qualifications.

• Students who completed an English-taught degree at an approved university in the UK or another eligible country are exempt from this requirement.

The tuition fee for international students attending the University of Hertfordshire's Master of Business Administration (Digital Marketing) programme in 2025/26 is expected to be around £18,800 per year. Keep in mind that this fee is subject to potential updates. 

The University of Hertfordshire supports international students financially through various scholarships. The Chancellor's International Scholarship recognises academic merit with awards ranging from £500 to £4,000. Eligible students are automatically assessed during admissions.

Another initiative, the UG Tri Annual Scholarship, offers undergraduate students £1,500 off their tuition fees per academic year. Additionally, students can benefit from the £2,000 Early Bird Payment Discount by settling their fees in full before the deadline.

Our counsellors at AHZ are available to provide more information about the scholarships for international students. Please reach out for assistance. 

The Master of Business Administration (Digital Marketing) degree from the University of Hertfordshire opens doors to job roles such as the following:

• Digital Marketing Manager 

• Social Media Manager 

• SEO Specialist 

• Market Research Analyst 

• Business Development Manager 

• Digital Copywriter

Candidates can complete their applications using the university’s online international form. For assistance with the application process, feel free to connect with one of our trained counsellors.