BSc Marketing and Data Analytics with a Year in Industry

The marketing landscape has evolved dramatically over the last few decades, and this shift has increased the demand for data-driven decision-making in all organisations.

The University of East Anglia’s BSc in Marketing and Data Analytics (with a Year in Industry) is designed to equip individuals with the skills necessary to navigate the marketing world. This course takes students through the principles and strategies of marketing and helps them develop analytical skills.

During this programme, students cover core modules such as principles of marketing, introduction to digital business, management and organisations, etc. These modules are taught through lectures and seminars and supported by group work and real-life projects.

The course adopts this combined teaching method to make sure students gain all-round knowledge in the industry. The lectures impact theoretical knowledge while the project allows proper implementation. Also, assessment comes at group and individual levels including presentations, essays, written exams, multiple-choice tests, and reports. 

Additionally, the University of East Anglia provides students of this course with a placement year in the industry. This gives them the opportunity to garner experience working with real businesses on real problems.

The University of East Anglia (UEA), a public research university located in Norwich, England, was founded in 1963. Over the years, UEA has built a strong reputation for academic excellence, particularly in creative writing, environmental sciences, and international development studies.

Presently, the University offers over 300 courses across four faculties: Arts and Humanities, Medicine and Health Sciences, Science, and Social Sciences. It holds prestigious accreditations including a Triple-accredited Norwich Business School that holds AMBA, AACSB, and EQUIS recognition. UEA has also achieved the Teaching Excellence Framework (TEF).

Most importantly, the University of East Anglia provides comprehensive accommodations in over 4,500 campus accommodation rooms spread across multiple residences. These options are designed to suit different preferences and budgets.

The university consistently ranks among the UK's top 25 institutions,  and with approximately 17,000 students, including a significant international community, UEA provides a conducive academic environment while maintaining its commitment to high-quality education and research.

Entry Requirements

To study BSc in Marketing and Data Analytics (with a Year in Industry) at the University of East Anglia, applicants must meet certain requirements, such as:

Grade requirements

Applicants should hold a minimum of ABB in A-Levels. For BTECs, DDM is acceptable. But for a combination of BTEC and A-Levels, the university accepts DDM in the Extended Diploma and DD plus B at A-Level. The University also accepts the International Baccalaureate with 32 points overall.

English Proficiency

Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee (2025/2026) for a BSc in Marketing and Data Analytics (with a Year in Industry) at the University of East Anglia is £22,000.

This fee covers the cost of teaching and assessment as well as the use of university facilities. Expenses like placements, equipment, clothing, etc, are not included.

The university provides its students with different scholarships and bursaries to reduce the cost of study and reward exceptional students.

An example is the International UG Merit Scholarships. This is an automatic award funded as a tuition fee for students paying the international tuition fee. It is valued at £4000 per year of study.

With a Bachelor's degree in Marketing and Data Analytics (with a Year in Industry), graduates can work as:

• Marketing Data Analyst

• Customer Insights Manager

• Digital Marketing Strategist

• Business Intelligence Specialist

• CRM Analytics Manager

• E-commerce Analytics Consultant

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.