BSc Business with Digital Marketing

The BSc Business with Digital Marketing at Liverpool John Moores University is a 3- to 4-year business degree that places a special focus on marketing. During this course, you will learn everything you need to know about starting and running a business while also specialising in marketing as a field.

In the first year of the programme, you will cover modules such as International Business Management, Finance Management, Marketing, Economics, and Media Communications. Then in your second year, your focus will shift more towards marketing as you take on topics such as practical digital marketing skills, understanding the digital consumer, and media production. These modules are designed to help you develop a strong knowledge of how to engage with a target audience and drive conversions between that audience and a product.

Teaching and learning for this course involve a mix of online and offline methods, including seminars, lectures, guest speeches, and presentations. To gain real-world experience, there is an optional placement year. You’ll also work on business simulations that expose you to various scenarios and allow you to come up with effective business and marketing strategies.

Assessment varies depending on the module but typically includes a combination of examinations and coursework. Other methods like portfolios, written assignments, practical assessments, and group presentations are also used to measure individual performance. In your final year, you will conduct a dissertation on a chosen topic to complete your degree successfully.

In 1823, Liverpool John Moores University was founded in Liverpool, UK, and became a university in 1992. Its five faculties offer programmes across all study levels. Notably, professional organisations like the Chartered Institute of Personnel and Development (CIPD), the Nursing and Midwifery Council (NMC), and the Royal Institute of British Architects (RIBA) have accredited these programmes.

Currently, Liverpool John Moores University has about 25,000 students, including 3,000 international students from more than 100 nations. Modern laboratories, the John Lennon Art and Design Building, and the Redmonds Building are among the state-of-the-art facilities offered to the university's large student body.

Here are the standard entry requirements to study BSc Business with Digital Marketing at Liverpool John Moores University:

The university accepts the International Baccalaureate on its own or in combination with other qualifications. Also, if you were shortlisted, you would attend an interview.

Grade Requirements

• To apply, you need a UCAS point between 112 and 128.
• You need a minimum of two A-Levels with grades between BBC and ABB.

English Proficiency

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee for the 2025/2026 session to study BSc Business with Digital Marketing at Liverpool John Moores University is £17,750 per year of study. However, this does not cover the placement fee (£3,830), accommodation costs, and other personal expenses.

Financial aid, including flexible payment plans and scholarships, is available to qualified undergraduate students at Liverpool John Moores University. For instance, international students who self-fund automatically receive a £4,000 scholarship.

Here are some of the career options you have with a BSc in Business with Digital Marketing from Liverpool John Moores University:

• Digital Marketing Manager
• Marketing Strategist
• SEO/SEM Specialist
• Social Media Manager
• E-commerce Manager
• Digital Campaign Analyst

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.