BA Marketing and Management

The BA Marketing and Management programme at the University of East Anglia offers a comprehensive education that blends marketing principles with essential management skills. It prepares students for various career opportunities in the business sector. Students will explore key marketing concepts, including consumer behaviour, brand management, digital marketing, and fundamental management theories and practices.

The course aims to develop critical thinking, analytical skills, and effective communication, enabling students to understand and navigate the complexities of modern business. For this course, Learning is delivered through a combination of lectures, seminars, workshops, and group projects, providing a balanced approach to theoretical knowledge and practical application.

Students will engage with real-world case studies, simulations, and presentations, fostering practical skills and critical analysis. Assessment methods include essays, reports, examinations, and project work, allowing students to demonstrate their understanding and application of course material. Students also have the opportunity to undertake a placement year to gain industry experience.

The University of East Anglia is a leading research-intensive institution offering a wide range of undergraduate and postgraduate programmes. With a strong commitment to addressing global challenges, the University of East Anglia's academic strengths span various fields, including Medicine, Law, Engineering, Business, and the Arts. The University of East Anglia endeavours to create an environment where research informs teaching and graduates are equipped to make a real-world impact.

• Applicants must submit a personal statement outlining their reasons for applying and providing relevant details about their academic background.
• A relevant academic reference is also required.
• Candidates have the option to upload their CVs with their applications to highlight their work experience.

Grade Requirements

• Typical offer: ABB at A-Level or equivalent qualifications.

English Proficiency

• Applicants whose first language is not English are required to achieve an overall IELTS score of 6.0 (with 5.5 in each section) or provide equivalent scores from a Secure English Language Test (SELT).

The tuition costs for the BA Marketing and Management undergraduate course at the University of East Anglia vary based on student fee status.

• Home students are charged a standard annual undergraduate fee of £9,535.
• Overseas students undertaking courses within the Norwich Business School, including BA Marketing and Management, incur a tuition fee of £24,800 per year.

Prospective students should note that fees for continuing students are likely to rise annually, with increases generally capped at 4%.

The University of East Anglia is committed to supporting students financially through various scholarships. Both home and overseas students are eligible for a range of funding opportunities. Prospective students should read more for specific details on available scholarships, eligibility criteria, and application procedures.

BA Marketing and Management graduates can pursue careers in:

• Marketing Executive
• Brand Manager
• Sales Manager
• Digital Marketing Specialist
• Market Research Analyst
• Advertising Executive

Applications for the BA Marketing and Management programme, as well as all other undergraduate programmes at the University of East Anglia, are submitted through UCAS. To learn more about this process,  speak to one of our trained counsellors. These trained counsellors can help you highlight your strengths and tailor your application to meet the programme's specific requirements.