MA International Brand Management

MA International Brand Management at Buckinghamshire New University is designed for individuals who want to improve their business prowess. Through this course, you’ll learn all about business—with a special focus on the global scale.

In this course, you’ll understand how to develop brand strategies that sell businesses across borders. You’ll also learn how to evaluate consumer psychology and sell to each category effectively.

This course helps you navigate the new-age marketing industry through a dedicated module on digital marketing and Social Media Marketing. In these modules, you’ll learn how to use digital skills and platforms to push brands to the right people.

During the MA in International Brand Management at Buckinghamshire New University, you’ll cover areas such as Campaign Management, Innovation and Sustainability in Brand Management, and Brand Equity Measurement. All these are included to ensure that you graduate capable of taking a brand from the ground up to success.

Teaching and learning combine various interactive and practical methods. You’ll attend lectures, seminars, and workshops; work on project simulations; and go on field trips. Assessment methods include analytical essays, reports, and live briefs, as well as group and individual presentations.

Beyond equipping you with knowledge, this course goes further by offering options to boost your hands-on experience and professional portfolio. You can choose to undertake a professional project, participate in business consultancy, or go for a placement year in the industry.

In 1893, Buckinghamshire New University was established in Buckinghamshire. The university provides a broad range of undergraduate, graduate, and research programs in fields like business, computer science, engineering, health and social care, media, and the creative arts.

BNU holds accreditation from organisations like the British Computer Society (BCS) and the Chartered Institute of Marketing (CIM). More than 13,000 students, including international students, are currently enrolled at the university.

Facilities such as specialised labs, a digital media studio, an on-campus library, and employability hubs are available to students at Buckinghamshire New University. For international students, these factors make Buckinghamshire New University an excellent option.

To study MA International Brand Management at Buckinghamshire New University, the following requirements must be met:

Grade requirements

• To apply, you must have a bachelor's degree with at least a 2:2 classification in any discipline.

English Proficiency

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.5. TOEFL or other equivalents are also allowed.

The tuition fee for MA International Brand Management at Buckinghamshire New University is £15,550 per year.

Buckinghamshire New University supports students financially through several options, such as bursaries and scholarships. An example is the Vice Chancellor's International Student Scholarship, which awards self-funding international students with £1,500 to £5,000 for their first year of study.

With an MA in International Brand Management degree from Buckinghamshire New University, you are open to the jobs below:

• Brand Manager
• International Marketing Manager
• Product Manager
• Global Communications Strategist
• Market Research Analyst
• Digital Brand Consultant

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.