MA International Brand Management

MA International Brand Management at Buckinghamshire New University is designed for individuals who want to improve their business prowess. Through this course, you’ll learn all about business—with a special focus on the global scale.

In this course, you’ll understand how to develop brand strategies that sell businesses across borders. You’ll also learn how to evaluate consumer psychology and sell to each category effectively.

This course helps you navigate the new-age marketing industry through a dedicated module on digital marketing and Social Media Marketing. In these modules, you’ll learn how to use digital skills and platforms to push brands to the right people.

During the MA in International Brand Management at Buckinghamshire New University, you’ll cover areas such as Campaign Management, Innovation and Sustainability in Brand Management, and Brand Equity Measurement. All these are included to ensure that you graduate capable of taking a brand from the ground up to success.

Teaching and learning combine various interactive and practical methods. You’ll attend lectures, seminars, and workshops; work on project simulations; and go on field trips. Assessment methods include analytical essays, reports, and live briefs, as well as group and individual presentations.

Beyond equipping you with knowledge, this course goes further by offering options to boost your hands-on experience and professional portfolio. You can choose to undertake a professional project, participate in business consultancy, or go for a placement year in the industry.