Digital Marketing MSc
University of NorthamptonWaterside Campus, Northampton
Course overview
Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s.
Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology.
Accredited by the Digital Marketing Institute (DMI), this Digital Marketing Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace.
Key highlights
- Accredited by the Digital Marketing Institute (DMI)
- Explores Virtual Reality, the Metaverse, AI and digital transformation
- Practical industry projects and creative digital tasks
- Use industry data to analyse and interpret marketing insights
- Modules span content creation, e-commerce, social media and analytics
- Covers marketing ethics, sustainability and futurology
Entry requirements
- Degree: 2nd class — or above
Scholarships
Alumni PGCE Bursary Award
This will be a £500 cash payment that will not have to be repaid and does not affect the payment of a student’s maintenance loans.
Up to £500Chevening Scholarships
Sir John Lowther Scholarship
The Sir John Lowther Scholarship provides financial awards of up to £2,000 to a postgraduate student within the Arts.
Up to £1,000
Careers this course leads to
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Specialist
- E-commerce Manager
- Marketing Data Analyst
- Digital Marketing Executive
Cost of study
UK/Home: £8,700 per year | International: £19,000 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Northampton, and guide you through interview, offer, CAS and visa — right up to enrolment.
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