MSc Digital Marketing
University of LincolnBrayford Pool, United Kingdom
Course overview
The MSc Digital Marketing at the University of Lincoln is designed for graduates wanting to practice digital marketing and move into future leadership roles, and to equip them with advanced knowledge and practical skills to operate effectively in a rapidly evolving digital business environment. Over the programme, students learn to design, implement, manage, and analyse digital marketing campaigns across multiple online channels. The course emphasises how technology, big data, and connected consumers reshape brand‑building and customer relationships in the digital age.
The course is taught through lectures, seminars, and professional skills workshops, and students are assessed by presentations, reports, essays, business proposals, reflective commentaries, and portfolios. Core modules covered include Independent Project, Relationship Marketing with Databases and AI, Research Methods, Social Media Marketing, and Digital Advertising. This programme also encourages ethical decision‑making, especially in data collection and AI, and builds leadership and a global mindset through dedicated modules.
Key highlights
- Specialist programme for graduates aiming at digital marketing leadership roles
- Developed to meet employer demand for immediately valuable digital skills
- Covers developing, implementing and managing digital marketing campaigns
- Includes evaluating campaigns using analytics and metrics
- Skills applicable to your own entrepreneurial activities
Entry requirements
- Degree: 2:2 — or above
- International qualifications — If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, pl
Scholarships
Chevening Scholarships
Global Postgraduate Scholarship
The Global Postgraduate Scholarship is valued at £2,000 and will be awarded to eligible students as a tuition fee discount in the first year of their studies.
Up to £2,000International Alumni Scholarship
The International Alumni Scholarship is valued at £2,000 and will be awarded to eligible students as a tuition fee discount for the first year of a postgraduate taught or postgraduate research programme.
Up to £2,000Lincoln Alumni MSc School of Health and Social Care Scholarship
£1000 will be paid directly to the student for each year of study for each completed academic year of study, with part-time students eligible for a pro-rata payment.
Up to £1,000
Careers this course leads to
- Digital Marketing Manager
- Digital Marketing Executive
- Social Media Manager
- Marketing Analyst
- Digital Campaign Manager
- Brand Manager
Career opportunities
Completing the MSc Digital Marketing from the University of Lincoln can lead to careers in roles such as:
- Digital Marketing Manager
- Social Media Strategist
- SEO Specialist
- E‑Commerce Manager
- Content Marketing Lead
Cost of study
International students will pay £19,300 for the MSc Digital Marketing programme in the University of Lincoln.
Admission
You can apply directly through the University's online application portal. For personalised help with your application, please speak to one of our trained counsellors.
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