University of Kent

Digital Marketing and Analytics - January Start - MSc

University of KentCanterbury, United Kingdom

Course overview

How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today? The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.

At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools. You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability. With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.

Study the Digital Marketing and Analytics MSc at Kent Business School and graduate with the confidence to excel in your career.

Key highlights

  • Covers digital strategy, social media storytelling and consumer behaviour
  • Develops data mining skills using analytics tools
  • Hands-on campaign design, website building and real data analysis
  • Examines ethical issues including privacy, AI, inclusion and sustainability
  • Guest lectures and industry projects with a strong global focus

Entry requirements

  • Degree: 2:2 — or above
  • Degree: 2nd class — or above

Scholarships

  • Chevening Scholarships

  • Christine and Ian Bolt Scholarship

    Scholarship value up to £10,000.

  • Kent Business School Beaconhouse PG Progression Scholarship

    Tuition fee discount scholarship of £6,000.

    Up to £6,000

  • Kent Business School Dean's Excellence Scholarship Award

    Awards of up to £3,000

  • Kent Business School MBA Scholarship

    50% off Tuition Fee.

    Up to 50% of fees

  • Kent Graduate Scholarship

    20% fee reduction for post-graduate taught programmes at the University of Kent.

    Up to 20% of fees

  • Kent International Scholarship Postgraduate Taught

    Scholarship value - £5000

    Up to £5,000

  • Kent International Scholarship Postgraduate Taught (KBS)

    Scholarship value £3000

    Up to £3,000

  • Kent LLM Solicitors’ Practice Scholarship (Canterbury)

    £2,000 tuition fee discount (Home Students); £2,000 tuition fee discount (Overseas Students).

    Up to £2,000

  • Sasha Roberts Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The “Ambition” Scholarship for University of Kent Graduates

    £1,500 for Full Time UK students; £750 per year for Part Time UK students; £3,000 for Full Time Overseas students.

  • The CAMEMS Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The Widening Participation Ambition Scholarship for University of Kent Graduates

    £5,000 for UK students (£2,500 per year for part time students).

Careers this course leads to

  • Digital Marketing Manager
  • Marketing Analyst
  • Social Media Manager
  • SEO and PPC Specialist
  • Digital Campaign Manager
  • Data Analyst

Cost of study

UK/Home: £15,000 per year | International: £24,700 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Kent, and guide you through interview, offer, CAS and visa — right up to enrolment.

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