University of Hull

BA (Hons) Marketing

University of HullCottingham Road, Hull, HU6 7RX

Course overview

Study the latest marketing concepts, trends and practices as part of Hull University Business School. Here, we put you – and your career – at the forefront of everything we do. So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media marketing, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.

Plus, you’ll be hands-on from day one, taking part in live projects with real businesses to enhance your skills and build valuable experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch. If you choose to include a placement year, you’ll have the opportunity to gain further real-world experience with leading organisations such as Bentley Motors, Cranswick Foods and Centrica Group.

Key highlights

  • Modules include digital marketing, social media marketing, branding and marketing communications
  • Live projects with real businesses from the first year
  • Explores balancing personal goals with environmental and societal needs
  • Students supported to succeed in CIM national competition, The Pitch
  • Optional placement year with organisations such as Bentley Motors and Centrica

Entry requirements

  • UCAS tariff points: 112 — For this course, you'll need 112 UCAS points.
  • BTEC: DMM — Additional entry requirements for this course TYPICAL OFFER 112 UCAS points A LEVELS BBC BTEC DMM Use UCAS’s calculator to work out your estimated points

Scholarships

  • Norman and Sheila Andrew Engineering Scholarship

  • UG International Fee Waivers - South Asia and Sub-Saharan Africa

    his award offers a £2,000 tuition fee discount for each year of study on a full-time undergraduate program.

    Up to £2,000

  • University of Hull Asia Studentship

    This award is given as a £2,000 tuition fee discount against the cost of a full-time.

    Up to £2,000

Careers this course leads to

  • Marketing executive
  • Digital marketing specialist
  • Social media manager
  • Brand manager
  • Marketing communications officer
  • Market research analyst

Cost of study

UK/Home: £10,050 per year | International: £19,305 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hull, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to a September 2027 place.

Apply Now
Download Free Guide