University of Hertfordshire

BA Business and Marketing and Sandwich

University of Hertfordshire

Course overview

The BA Business and Marketing (and Sandwich) at the University of Hertfordshire is designed to equip students with core business management and specialised marketing techniques to prepare students for the professional world. The programme covers consumer behaviour, branding, market research, digital strategy, economics, and ethics.

Learning methods involve lectures, seminars, and practical workshops where students work on live industry projects and case studies. Students will be assessed through reports, group presentations, digital projects, and portfolios that reflect the actual tasks in marketing careers.

Entry requirements

Those interested in taking this course are required to submit a personal statement with reasons for applying to the course and other important academic information. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs along with their applications to demonstrate their work experience

Grade Requirements:

  • Applicants generally need between 112 UCAS Tariff points from  A-Levels at BBC, BTEC Extended Diploma at DMM, T Levels, International Baccalaureate, and Access to HE Diplomas

English Proficiency:

  • Applicants from non-English speaking countries need to achieve an IELTS score of 6.0 overall, with no less than 5.5 in each section.

  • Similar English tests like PTE are also accepted.

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000

  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000

  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000

  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000

  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Career opportunities

Graduates of the BA Business and Marketing (and Sandwich) from the University of Hertfordshire can become:

  • Marketing Managers

  • Brand Specialists

  • Market Research Analysts

  • Social Media Executives

  • Business Development Coordinators

Cost of study

The annual tuition fee for international students on the BA Business and Marketing (and Sandwich) in the University of Hertfordshire is £17,450.

Admission

Those who wish to study the course can apply directly to the University or through UCAS. Reach out to our trained counsellors for help.

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