BSc Marketing

The BSc Marketing (with Foundation Year) at the University of East London is an undergraduate degree designed for students who need additional academic preparation before starting degree-level study. The course combines a foundation year with a full marketing degree. It focuses on marketing strategy, consumer behaviour, branding, and digital marketing. The degree focuses on marketing theory and practice. Students study how organisations research markets, understand customer needs, and design marketing strategies. Core topics include marketing principles, consumer behaviour, branding, digital marketing, and market research. The course explores how marketing operates across local and global markets.

The BSc Marketing (with Foundation Year) in the University of East London provides a structured route into higher education for students who do not meet direct entry requirements or who want to build confidence before starting a degree. This year prepares students for successful progression into the main degree programme. The programme is delivered over four years of full-time study. The first year is the foundation year, followed by three years of degree-level study. Students examine how data is used to support marketing decisions and how digital platforms influence customer engagement. Students are taught using classroom teaching, digital resources, and independent study. Assessment is carried out through coursework, essays, reports, presentations, exams, and marketing projects